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Developing a Business Plan

A written business plan helps you control your business rather than letting it control you. Attend this workshop to learn the business planning process and start writing your plan. Discover how to target your market, analyze competitors, and examine your strengths and weaknesses. Learn how to set goals and develop financial projections. At the end of the five sessions, you should have a first draft of your plan. Includes a comprehensive business planning text valued at $20!

 

Who Will Benefit

Entrepreneurs, business owners, and potential business owners who are planning to go into business, or have been in business less than three years but have never written a business plan, this workshop is for you. 

 

How You Will Benefit

In this workshop, learn step-by-step how to write your business plan.  Discover how to find the information you need, how to target your market, and how to develop financial projections.  By the end of the workshop you should have a first draft of your business plan.  But most importantly, create a business plan to build your business right and enhance your likelihood of success.

 

What You Will Learn

What is a Business Plan?

  • The components of a business plan
  • Uses for a business plan
  • Business description
  • Preparation for environmental analysis

Competitive Analysis

  • Who are your competitors?
  • What products/services do they provide?
  • What are their strengths and weaknesses?

Customer Analysis

  • Who are your key customers and prospects?
  • What products/services do they purchase?
  • How much do they buy?

Internal Analysis

  • What are the strengths of your company?
  • What are the weaknesses of your company?
  • Key management profiles

Goals and Strategies

  • Marketing and operational goals
  • Marketing/company strategies
  • Action plans/timetables

Financial Assumptions

  • Balance sheet assumptions
  • Income statement assumptions
  • Sales and revenue assumptions

Executive Summary

  • What it is used for
  • What to include

 

Location

Grainger Hall

 

Schedule

6:30-9:00 pm

Limit 30; 1.8 CEU

Wis SBDC Network

 

DATES:

 

Section 7004
Wednesdays
November 4 to December 16, 2009

 

Section 7013

Wednesdays

February 17 to March 24, 2010

 

Section 7014

May 12 to June 6, 2010

 

FEE: $250

($199 for each additional enrollee from same organization)

 

 

REGISTER

 

Thanks to our small business partner for supporting this program:

 

Wis. Business Development Finance Corp.