In this program, you will use LEAN Startup and growth tools to identify your customers and determine their needs. You will analyze that information and incorporate it into a feasible business plan.
A written business plan helps you control your business rather than letting it control you. Attend this workshop to learn the business planning process and start writing your plan. Discover how to target your market, analyze competitors, and examine your strengths and weaknesses. Learn how to set goals and develop financial projections. At the end of the six sessions, you should have a first draft of your plan. Includes a comprehensive business planning text valued at $45!
Who Will Benefit
Entrepreneurs, business owners, and potential business owners who are planning to go into business, or have been in business less than three years but have never written a business plan, this workshop is for you.
How You Will Benefit
In this workshop, learn step-by-step how to write your business plan. Discover how to find the information you need, how to target your market, and how to develop financial projections. By the end of the workshop you should have a first draft of your business plan. But most importantly, create a business plan to build your business right and enhance your likelihood of success.
What You Will Learn
What is a Business Plan?
- The components of a business plan
- Uses for a business plan
- Business description
- Preparation for environmental analysis
- Who are your competitors?
- What products/services do they provide?
- What are their strengths and weaknesses?
- Who are your key customers and prospects?
- What products/services do they purchase?
- How much do they buy?
- What are the strengths of your company?
- What are the weaknesses of your company?
- Key management profiles
Goals and Strategies
- Marketing and operational goals
- Marketing/company strategies
- Action plans/timetables
- Balance sheet assumptions
- Income statement assumptions
- Sales and revenue assumptions
- What it is used for
- What to include
Michelle Somes-Booher is a Business Coach with the Small Business Development Center at the University of Wisconsin-Madison. In addition, she has served as an associated lecturer in business at UW-Baraboo/Sauk County. Prior to relocating to WI, Michelle was an adjunct faculty member at Central Michigan University where she taught management and entrepreneurship. She also founded Let’s Do the Dishes, Paint Your Own Pottery Studio and operated it for five years before selling the store. Michelle holds an MBA from Central Michigan University.
Neil Lerner is the director of the UW-Madison Small Business Development Center. Neil has a MBA from UW-Madison and has 18 years of experience at the SBDC, counseling and teaching small business owners to start and manage their businesses successfully. He has more than 20 years of experience in new business planning and development, marketing, sales and financial and personnel management.
Limit 30; 1.8 CEU