Developing a Business Plan
A written business plan helps you control your business rather than letting it control you. Attend this workshop to learn the business planning process and start writing your plan. Discover how to target your market, analyze competitors, and examine your strengths and weaknesses. Learn how to set goals and develop financial projections. At the end of the five sessions, you should have a first draft of your plan. Includes a comprehensive business planning text valued at $20!
Who Will Benefit
Entrepreneurs, business owners, and potential business owners who are planning to go into business, or have been in business less than three years but have never written a business plan, this workshop is for you.
How You Will Benefit
In this workshop, learn step-by-step how to write your business plan. Discover how to find the information you need, how to target your market, and how to develop financial projections. By the end of the workshop you should have a first draft of your business plan. But most importantly, create a business plan to build your business right and enhance your likelihood of success.
What You Will Learn
What is a Business Plan?
- The components of a business plan
- Uses for a business plan
- Business description
- Preparation for environmental analysis
Competitive Analysis
- Who are your competitors?
- What products/services do they provide?
- What are their strengths and weaknesses?
Customer Analysis
- Who are your key customers and prospects?
- What products/services do they purchase?
- How much do they buy?
Internal Analysis
- What are the strengths of your company?
- What are the weaknesses of your company?
- Key management profiles
Goals and Strategies
- Marketing and operational goals
- Marketing/company strategies
- Action plans/timetables
Financial Assumptions
- Balance sheet assumptions
- Income statement assumptions
- Sales and revenue assumptions
Executive Summary
- What it is used for
- What to include
Location
Grainger Hall
Schedule
6:30-9:00 pm
Limit 30; 1.8 CEU
