Buy-Sell Agreements


If you are in business with other people, the reality is that at some point, you will not be. As with any personal or professional partnership, communication is key. By working together to create a buy-sell agreement – before someone leaves the business – you can create a strong foundation for your partnership and ensure that you are starting on the same page.

Already in business but haven’t looked at your agreement in a while? Whether you are starting a new business or revisiting the agreement you already have in place, there is no time like the present to ensure that it still reflects your intent.

Who should attend:
  • New business partners who want to learn more about creating a buy/sell agreement and what your agreement should include
  • Existing businesses owners who are considering bringing in a new partner
  • Business owners seeking options for relieving the pressure on a business that is too dependent on the owner

Class Description

Buy-sell agreements are drafted by attorneys who incorporate important legal provisions.  Yet without your guidance, these agreements make assumptions about the terms of the valuation process.

  • How will the business be valued?
  • How much does each partner receive?
  • Do the circumstances – death, disability, quitting the business, retiring, termination – impact the answers to these questions?

By considering all of these areas before a a triggering event occurs, you can ensure that partnership transitions remain as smooth as possible – and it is much easier to make these determinations before you know which partner will “pull the trigger.”

In this session, we will cover why phrases like “Fair Market Value” and “Book Value” are not sufficient direction to a business appraiser, and why formulas don’t work. We will also share a matrix developed by Capital Valuation Group for determining the intent of the owners under all triggering events. By documenting your intent when you aren’t in crisis allows you and your business partner(s) to clarify your intent and avoid frustration, arguments, and potential litigation.


Location: Online

Class Date & Time:  April 29, 2024 from 11 am-noon CST

Fees: This $99 course is being offered at no cost due to the generosity of Capital Valuation Group.

Register Online Here


Jane TerebaJane Tereba, CPA

Ms. Tereba is President of Capital Valuation Group and provides business and intangible asset valuations and consulting services.  Prior to joining the firm, her demonstrated record of achievement includes over 15 years of experience in public accounting before joining Capital Valuation Group in 2014. She later became a shareholder and earned her ASA accreditation in 2021.  Jane uses her business valuation expertise with owners of privately held businesses helping them understand, increase, and unlock the value in their businesses.  In addition to client work, Jane also enjoys teaching on the topic of business valuation through speaking engagements, webinars, and podcasts.

Jane hosts the firm’s free quarterly webinar titled Understanding Financial Statements for any business advisors interested in improving their fluency in the language of business. This webinar includes accounting basics as well as how to interpret and use the information to make client conversations even more unique and beneficial. Jane is looking forward to continuing the firm’s legacy of exceptional client service while innovating to meet future client expectations.

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact us at or call (608) 263-2221.