University of Wisconsin–Madison

Identifying and Utilizing your Business Superpower to Grow your Business


Every business has a superpower, it is your unique value proposition. To discover this you need to start with your customers’ needs and put yourself in their shoes. Then you need to look at the solution you are providing and communicate from your customer point of view why your solution is better.

In this half day experiential workshop, you will use the Lean Canvas to identify your business pain points and explore how to use it as a diagnostic tool to create business solutions. We will discuss how business empathy drives sales and how your business superpower can set you apart from the competition. You will learn how to use the canvas as a tool to make confident business decisions.

Who should attend?

Business owners and Managers.

Learning Objectives:

  • Complete a Lean Canvas – outline the content of your business plan
  • Embrace Business Empathy – set your business to give meaning to your business plan
  • Crystallize your Unique Value Proposition – your business “superpower”
  • Utilize the Lean Canvas – as a tool to make smart business decisions
  • Evaluate your business activities – against your business superpower and your plan

Workshop Outline:

  • A clear understanding of your unique value proposition (your superpower)
  • Identified pain points and business solutions to reduce and eliminate them
  • A lean canvas that you can use to grow and expand your business


Location: Grainger Hall, UW-Madison

Schedule: 8:30 am to noon

Dates:  Thursday, November 15, 2018

Fee: $149

Click to Register


This Program is preapproved for SHRM recertification




Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.


Haleh Fardi

Haleh is an accomplished strategic CFO with more than 25 years of experience in both private and public companies. She has a track record of delivering desired results in the areas of finance, business development, operations and marketing.  She is an expert in optimizing and leveraging corporate resources, identifying and utilizing revenue drivers and is especially skilled at cash flow optimization and management. Haleh has broad industry experience including Technology, Manufacturing, Retail, Marketing and Financial Services. She is an effective leader and developer of high-performing teams. She attributes her success to partnering with founders and owners and establishing lifelong relationships with colleagues. Haleh and her daughters split their time between Chicago, Boston and Southern California.  She is committed to volunteering at non-profit organizations and is an Executive Board member at CHILD International and a pro bono consultant at Taproot Foundation.  Haleh is an art and music enthusiast and can be usually be found at museums and local music festivals.

Parissa Behnia

Parissa, Founder, CEO, Business Whisperer of Sixense. Parissa founded Sixense to build on her previous career incarnations and enact her Sixense Empathy Model™ to serve the business leadership community. She is CMO, startup advisor and angel investor at 678 Partners, a firm offering strategic marketing services. Prior to that she served as Vice President, Account Director at Wunderman DC, a relationship marketing agency. She’s recognized in the Chicago entrepreneurial community as an advisor and angel investor, with a particular heart for fellow female founders but a love of creative minds above all else. Parissa co-taught an experiential entrepreneurship seminar for ACM, a collaborative association of Midwest small liberal arts colleges. Parissa is a frequent speaker on topics such as leadership and entrepreneurship and is co-founder of ProductCamp Chicago. She’s also an active mentor and volunteer in cultural, civic, women’s, education and business organizations and has served in numerous service leadership and non-profit board positions.