Connecting the Dots to Align Your Business Strategy


Create a clear picture for decision-making and goal achievement in your business for 2021 in a Constellation Workshop. In this virtual group workshop you will explore purpose, goals, alignment, your story, and the benefits of visualizing them. This 2 hour session will introduce you to the Constellation method of business visualization, with regular break-out sessions to share inspiration and encouragement with your peers. Once the session is complete you’ll have your own Constellation as a focus for 2021 and guidance and direction on how to update it on your own or with your team.

Note: This course content aligns well with section 3 (REFOCUS) of our Navigating the New Normal COVID Response Guide.  Since the Guide focuses on future business planning, completing the Guide before taking this course would be excellent (though by no means required) complementary material!

Want a deeper dive after the workshop?

Eight participants will have an opportunity to sign up for a personal 60-minute Constellation session with workshop facilitators and Relumed Co-founders, Marita and Eric Herkert-Oakland. Typically $925, when paired with the Constellation Workshop, this personal session will be offered at $250. Interested participants can submit a request on the Relumed website and mention the SBDC workshop.


Location: Online (link will be sent to registered participants)

Date: Friday, March 5, 2021

Schedule: 9:30-11:30

Fee:  This $99 course is being offered at no cost due to funding from the CARES Act. 

Or call 608-262-3909 to register.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.


Marita Herkert-OaklandMarita Herkert-Oakland

Marita is the co-founder and lead facilitator of Relumed. Marita encourages entrepreneurs and guides them through the Constellation sessions critically and compassionately. Her superpowers are identifying purpose and aligning strategy, both as an intrapreneur and an entrepreneur. She uses her masters degree in clinical social work in unexpected ways – working with entrepreneurs to overcome obstacles and accelerate change in alignment with their “Why?“.


Eric Oakland Eric Oakland

Eric is the lead visualizer for Relumed. His drive is to bring common understanding of an organization to leadership and teams through visual communication. He leverages experience in design, video production, animation, graphic facilitation, marketing, brand management and more, to bring stories and ideas to light. As a creative entrepreneur, Relumed is Eric’s fourth co-founded business. He co-founded TruScribe in 2010 and Squigl in 2015.