University of Wisconsin–Madison

Digital Marketing Series

Overview

In this series of four digital marketing classes, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. You may choose individual classes to fit your schedule, or benefit the most by taking the entire series since the classes build on each other and you save 10% from the cost of individual sessions.

 

Creating a Visual Marketing Analytics Dashboard

The most important metrics for your organization are all-too-often buried in Google Analytics or Facebook Ads Manager. What if you and the people you report to could see that key data visually in a single, interactive dashboard you could bookmark in a web browser? Well you can, with a free tool called Google Data Studio.

In this class, you’ll learn how to gather your marketing Key Performance Indicators (KPIs) in one place and show them off with great-looking graphs and visuals. We’ll go over examples including

  • website visitor use data from Google Analytics
  • SEO data from Google Search Console
  • paid search data from Google AdWords
  • 3rd-party data like Facebook Ad Manager, MailChimp, etc.

Creating Videos for your Business

Videos are a great way to market your business! You don’t need fancy equipment. You don’t need a film crew. You don’t even need to be on camera. You just need your imagination and some simple tools. Come learn a variety of easy, inexpensive ways to create video that looks professional and gets results.

  • A variety of ways to produce your own-low budget videos
  • Ideas for information to share and stories to tell your audience
  • How to use tools you already own such as an iPhone and MS-PowerPoint
  • Which video equipment is easy to learn and use
  • Where to post your video to maximize visibility

 

 

Digital Marketing with Sponsored Content

Whether it is searching on Google or viewing posts on Social Media Platforms, the game has changed for how you see content. It is now a pay to play (or see) digital marketing world. But how do you know if you are spending your money on the right platform and getting results without wasting your money?  In this class you will learn how to set up effective ads and tips on how to save money on your sponsored content.

  • Why you need to pay for digital marketing advertising
  • How much should you budget
  • Which platforms should you be advertising on
  • How to set up sponsored content so it’s effective
  • How to monitor and adjust so that you get the most for your money

Using Lead Pages & Lead Magnets

If your website is not performing for you, it is just taking up space. A high performance website is like having another employee on your team who never sleeps and never goes on vacation, churning out business leads as your customers are researching solutions you can solve. In this powerful workshop, learn how to build a lead generation engine for your business site as we discuss ways to attract and compel users with valuable content and specialized pages on your site that are hyper focused on driving new business potential your way.

  • Lead Magnets; what they are and how to build them
  • How to align lead magnets to the needs of your audience
  • Lead Pages; what they are and why they’re essential to any marketing campaign
  • How to craft a compelling landing page
  • Looking at some popular lead-gen tools available
  • How to nurture a new lead most effectively

 

Registration

Location: Grainger Hall, UW-Madison

Schedule: 8:30 am – 12:00 pm

Dates: Series includes all four class – SAVE 10% ($536)

October 18 – November 8, 2018

Click to Register for Series

Individual Classes:

  • All in One Place: Creating a Visual Marketing Analytics Dashboard in Google Data Studio  ($149):
    October 18, 2018
    Click to Register
  • Creating Videos for your Business ($149):
    October 25, 2018
    Click to Register
  • Digital Marketing with Sponsored content (Paid Advertising)($149):
    November 1, 2018
    Click to Register
  • Using Lead Pages am Lead Magnets to Grow your Customer Base ($149):
    November 8, 2018
    Click to Register

Or call 608-262-3909 to register

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.

Instructors

Adrianna Machina

Creating Videos for your Business 

Adrianne Machina has spent nearly 20 years helping businesses attract more leads and convert more sales through effective marketing programs and persuasive messaging. An active member of Toastmasters International, she speaks on social marketing media around the country. http://www.tornado-marketing.com/

 

Chris Bintliff

Using Lead Pages and Lead Magnets to Grow your customer Base

Chris is the creator of Not Really Rocket Science; empowering people like to you to know and grow better digital strategies. Chris is passionate about empowering people to create meaningful digital experiences. As a designer, creator, collaborator, educator, public speaker, writer, and practitioner of asking why Chris has helped huge international companies as well as small businesses to create better online content. https://notreallyrocketscience.com/

 

Eagan Heath

All in One Place: Creating a Visual Marketing Analytics Dashboard in Google Data Studio

After working at Epic as a project manager for 5 years, Eagan Heath now runs the local digital marketing agency Get Found Madison and the pet painting e-commerce website Splendid Beast. His specialties are SEO, Google AdWords, Google Analytics, Google Tag Manager, and Facebook Ads

 

Spencer Smith

Digital Marketing with Sponsored Content (Paid Advertising)

Spencer Smith is the owner of Spencer X. Smith Consulting. He has run and sold a business and now is sharing that wisdom (both successes and mistakes) to help other small business owners. Spencer also teaches business planning classes and social media classes. http://www.spencerxsmith.com/