Digital Marketing and Social Media Conference

Overview

In this one day conference, area experts will give you actionable items that you can take away and implement into your business immediately. Bring your laptop, tablet or mobile device to take full advantage of working along with the experts by reviewing your website and social media accounts. This one day conference includes four 90 minute sessions, a keynote marketing speaker, lunch and refreshments.

“Every speaker was amazing…..I will be back”

Samantha Burke, Universal Home Protection LLC

 

Conference Schedule:

8:30am – 10:30am          Session #1:  Sarah Hurley  (content coming)

10:30am – 10:45am          Morning Break

10:45am – 11:45am          Session #2: Social Media in The Era of Artificial Intelligence & Voice-First; Nick Myers

Over the last decade, social media has been evolving. For people, social media has become one of the primary ways that we communicate and interact with one another. For organizations and brands, it has become a core platform in every marketing strategy to create personalized content that resonates with customers and drives engagement. This about to change forever; but not in a way that you might think.

With the arrival of Artificial Intelligence and Voice-First devices the way that we think about social media and generate content is about to change. AI and Voice-First aims to help integrate with social media to help parse through the noise, and aid marketers in developing content that is authentic and that can truly resonate with audiences.

Learning Objectives:

• Learn about the current state of Artificial Intelligence and Voice-First in 2019
• How AI will integrate with social media to allow marketers to parse through the noise and analyze consumer insights data
• Why various social media platforms are embracing AI and Voice-First for customer service by offering lifelike chatbots that can understand and help customers in the moments they need it the most
• How the Voice-First ecosystem of digital voice assistants like Alexa, Google, Cortana, and Siri are paving the way for a new era of content creation and one-to-one consumer engagement to offer value and help people solve problems

11:45am – 1:00pm            Lunch

1:00pm – 2:15pm             Session #3:   Bob Trondson   (content coming)

2:15pm – 2:30pm             Afternoon Break

2:30pm – 4:30pm             Session #4:  Dave and Michael Neelson   (content coming)

Registration

Location: Grainger Hall, UW-Madison

Schedule: 8:30 am- 4:30 pm

Date: Tuesday, December 8, 2020

Click to Register

or call 608-262-3909 to register

Fees: $299

Registration policy: Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909. If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.