University of Wisconsin–Madison

Digital Marketing and Social Media Conference


This will be an on line conference. Area experts will give you actionable items that you can take away and implement into your business immediately. The conference includes four 90 minute sessions with breaks in between sessions to allow you to step away from your screen.

“Every speaker was amazing…..I will be back”

Samantha Burke, Universal Home Protection LLC


Conference Schedule:

8:30 am – 10:30 am          Session #1: CONTENT that CONVERTS! –  Chantel Soumis

In this session, we will discuss the importance of a strong Call to Action (CTA), and the science behind conversion rates as well as the power of a good headline (80% of your audience don’t go past the headline) in articles, landing pages and social media content.

10:30am – 10:45am          Morning Break

10:45am – 11:45am          Session #2: Voice, Values, & Visuals: 3 Branding Keys to Stand Out Online – Candy Phelps

In this experiential workshop, you’ll learn the most essential factors in creating a unique and consistent brand to stand out online. Candy Phelps, will guide you through fun and interactive exercises to discover and polish your brand’s voice, values and visuals. You will:

  • Identify your brand’s top core values to guide social posting and content marketing themes.
  • Establish a memorable and consistent brand voice by identifying the most central elements of your brand’s personality.
  • And learn basic rules of design plus tips and tricks for creating outstanding brand visuals, even if you’re not a designer.

With a more distinctive brand, you’ll be able to get noticed in the noisy world of social media and digital marketing.

11:45 am – 1:00 pm       Lunch and Keynote: A Better Way to Calculate Social Media ROI – Spencer X Smith

It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer X Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.

Learning Objectives

  • Understand why Return on Investment (ROI) is one of the most simple math problems there is…until it isn’t.
  • Establish what people really want to know when they’re asking “What’s our ROI?”
  • Discover why being the most talented or most well-known person/company can actually work against you.
  • Understand the metaphor of “wearing you own band’s t-shirt” and why you should stop doing it right now.

1:00 pm – 2:15 pm  Session #3: The Ins and Outs of Facebook Audiences – Matt Nelson

Love it or hate it, Facebook has built the most powerful marketing tool in the history of the world. Unfortunately, most businesses never make it past boosting posts or setting up a Pixel. In this workshop, Matt Nelson with and will walk you through the basics of Facebook’s Saved, Custom, and Lookalike Audiences which allow marketers to create highly targeted ads during any part of the sales process.

  • Learn how to use Audiences to setup a simple sales funnel
  • Watch Matt setup and demo how to create new Audiences
  • See how apps and websites use ‘events’ to create new audiences for retargeting
  • Discover how affordable and effective Audiences can be when used effectively

2:15 pm – 2:30 pm             Afternoon Break

2:30 pm – 4:30 pm             Session #4: 10 Social Media Tips and Strategies You Should Be Utilizing Today – Josh Klemons

Sometimes it feels like the only constant in digital marketing is change. But here’s the thing — if you’re chasing shiny, new objects at the expense of your brand’s core strategy, you are never going to find the success you seek. Join digital storyteller and strategist, Josh Klemons of Reverbal Communications to talk about 10 social media tips and strategies you should be utilizing today. These tips and strategies aren’t about vanity metrics, but about building and developing a solid foundation and finding ways to grow and connect with your audience on an ongoing basis, regardless of platform. We’ll cover topics like the importance of blogging, understanding your analytics, why and how to optimize.



Location: Online (web link will be sent to participants shortly before the class begins)

Schedule: 8:30 am- 4:30 pm

Date: April 12, 2021

Click to register, or call 608-262-3909 to register. BONUS: Place 2 or more spring or summer paid SBDC courses in your cart, and use discount code SBDC10 for 10% off. Classes must be purchased in the same transaction.

Fees: $299

Registration policy: Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.


Chantel Soumis Chantel Soumis
Content Workshop! 

Soumis is the Founder and Creative Director of Stardust Creative LLC, a brand agency focused on embracing differences through personal and corporate branding. She’s also a top LinkedIn Creator and has spoken at VidCon as one of the first LinkedIn video creators as well as at international conferences in LA, London, Dallas, and more. Chantel was awarded Woman of Inspiration 2019 at the Universal Women’s Network gala in Toronto, Ontario Canada.

Candy Phelps
Voice, Values, & Visuals: 3 Branding Keys to Stand Out Online  

Phelps is the founder of Bizzy Bizzy, a Madison-based experiential creative company. She is the creator of the 1 Day™ Website and other 1 Day™ digital marketing services. She’s been a full-time entrepreneur for ten years, and loves helping other entrepreneurs achieve their dreams.


Spencer X SmithSpencer X Smith
A Better Way to Calculate Social Media ROI 

Smith is the founder of AmpliPhi Social Media Strategies, and formerly a VP of Sales for two Fortune 100 companies. He’s been called a “Social Media Expert” by Forbes, and AmpliPhi is the winner of the InBusiness Magazine Executive Choice Award for Social Media Consulting Company for four consecutive years. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange. His book “ROTOMA: The ROI of Social Media Top of Mind” is an Amazon Bestseller in Digital Marketing.

Matt Nelson
The Ins and Outs of Facebook Audiences

Nelson is an entrepreneur and marketing consultant specializing in creating complete marketing solutions for small businesses including Website design, Search Engine Optimization, and Social Media Marketing planning. Matt has helped multiple clients achieve top rankings on Google using a combination of good keyword research and high quality on-site Search Engine Optimization (SEO) practices

Josh KlemonsJosh Klemons
10 Social Media Tips and Strategies You Should Be Utilizing Today

Klemons, a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes find, hone and tell their stories online. He has done digital work with local, statewide and national political campaigns, tiny non-profits, Fortune 500 companies and everything in between. He sits on the board of Social Media Breakfast Madison, Grow Madison and the Marketing Committee for the United Way of Dane County. He writes, teaches, trains, presents and consults regularly on social media and ways brands can reach, engage and expand their audiences online.