Digital Marketing and Social Media Conference

Overview

In this all day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. 

“Every speaker was amazing…..I will be back”

Samantha Burke, Universal Home Protection LLC

Conference Schedule:

8:30 am – 10:30 am          Session #1: How to Determine Your Social Media Mix. –  Sarah Best 

According to a 2021 Harris Poll, 71% of purchases are influenced by social media from friends or people I know, while 63% are influenced by a company’s social media. In this session, social expert Sarah Best will walk you through data that can help you determine which social platforms to focus on and how to speak to customers effectively via social media using a FEEL THINK DO framework designed to support customers through a sales journey. We’ll also discuss why paid social media strategies matter, and how to set goals for your social media program.

10:30am – 10:45am          Morning Break

10:45am – 11:45am           Session #2: Tools, Tips & Tactics to Implement Lucrative SEO Key Word Strategies – Candy Phelps 

Search engine optimization (SEO) is one of the most effective digital marketing strategies available for small businesses. SEO is complex, but the good news is, you don’t have to be a tech genius to include keyword-rich, search-engine optimized content on your website. Candy Phelps of Bizzy Bizzy will walk you through tools, tips and tactics used by the SEO pros that you can begin implementing right away.

Learning objectives:

• Understand how search intent should inform your SEO strategy and how to choose the right keywords.
• Watch a demo of two of the most popular SEO tools.
• Discover how to optimize your website content with best practice keyword placement.

Bring your laptop if you have a WordPress website with the Yoast SEO plugin installed and you want to follow along with the demo.

11:45 am –  12:45 pm       Lunch

12:45 pm  –  2:15 pm        Session #3:   I need a Marketing  – Sarah Hurley 

Are you a small business owner that has found yourself saying, “I need a marketing person?” If so, what type of “marketing person” is right for your business?

As a small business owner, any time you financially invest in your business, there is some risk. For your marketing needs, should you find an agency, a freelancer, hire an employee, or just try and muddle through it yourself? If you are thinking about working with an outside resource for your marketing efforts, or if you’ve had unsuccessful attempts, then this is a session you won’t want to miss. Our starting point will be hands-on work time to draft business goals that will lead into establishing communication objective(s) that you can use in conversation with your marketing partners. From digital agencies to freelancers to social media management platforms, we will discuss how you look for, evaluate and manage these external resources to your marketing success.

Agenda

• Marketing myths/common mistakes
• How to define your business goals
• How to set marketing partnership(s) up for success
• Expectations for onboarding, project management and results
• Best practice for hiring a marketing employee
• Role Play: A review of marketing proposals
• Q & A

2:15 pm – 2:30 pm             Afternoon Break

2:30 pm – 4:30 pm          Session #4: How & Why to Jump to the top of Google with Google Ad’s –Eagan Heath  

Pay-per-click Google Search Ads are often the fastest way to start getting leads and sales from online marketing. Unfortunately, the ads interface is intimidating and complicated. Luckily, digital marketing agency owner Eagan Heath has simplified the process down to a checklist you can follow to start getting new leads and sales profitably as soon as tomorrow. Come join for this session to learn how to research keywords, write effective ads, manage costs and measure the results.

Registration

Location: Grainger Hall  “as of 8/9/2021, UW-Madison requires masks for all instructors and participants on campus, regardless of vaccination status. We are planning to make a final decision on the format of this course in November. If, in November, UW-Madison is requiring masks on campus, we will host the event online. If UW-Madison does not have a mask requirement at that time, we will host the event in person in Grainger Hall.”

Schedule: 8:30 am- 4:30 pm

Date: December 8, 2021 

Click to Register  or call 608-262-3909 to register. BONUS: Place 2 or more fall paid SBDC courses in your cart, and use discount code SBDC10 for 10% off. Classes must be purchased in the same transaction.

Fees: $299

Registration policy: Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.