University of Wisconsin–Madison

Digital Marketing and Social Media Conference


In this one day conference, area experts will give you actionable items that you can take away and implement into your business immediately. Bring your laptop, tablet or mobile device to take full advantage of working along with the experts by reviewing your website and social media accounts. This one day conference includes four 90 minute sessions, a keynote marketing speaker, lunch and refreshments.

Conference Schedule:

8:30am – 10:00am            Welcome and Session #1: How to easily grow from stranger to trusted advisor, Spencer X Smith

In this session, Spencer will share 3 simple proven strategies you can follow to move from unknown to trusted with your target market. Spencer will share the steps he used personally to change industries and become a voice people both trust and respect.

10:00am – 10:15am          Morning Break

10:15am – 11:45am          Session #2: Turn your Website into a Lead Generation Machine, Adrianne Machina

Would you like to have more sales-ready leads coming from your website? In this session, you will learn the 30 most important tips, tricks and ideas that can take your online lead generation efforts to the next level. Designed for businesses who already have a website, you’ll learn the “little things” that make the biggest difference.

We’ll cover topics like:

  • What makes the best lead-generation content
  • What drives killer landing page performance
  • How to create offers that are impossible to ignore
  • The most common mistakes that kill conversions
  • …and more!

11:45am – 1:00pm            Lunch and Keynote: Your Digital Reputation on LinkedIN (and Social Media), Chantel Soumis

Madison entrepreneur Chantel Soumis shares her success in finding her voice and building an effective social strategy. She’ll share her recent story of…

  • launching one of the most effective personal brand strategies on LinkedIn
  • deploying a successful brand business with international recognition
  • attracting over $1M in revenue generating opportunities in three short months
  • landing speaking opportunities at international conferences such as VidCon in LA and LinkedIn Local in London

…all within one short year.

You’ll learn the ingredients in the secret sauce of what it takes to build an effective LinkedIn strategy.

1:15pm – 2:45pm             Session #3: The social media toolkit keeps expanding — are you keeping up?, Josh Klemons 

While there are many great free tools in your social media arsenal, Live, Stories, and Groups are three particularly powerful ones available to help you build your brand, tell your story, and reach new audiences online. We’ll talk through the basics, as well as tips and tricks for making the most of each of these three powerful tools, along with a few others digital tools that you should be using, but probably aren’t

2:45pm – 3:00pm             Afternoon Break

3:00pm – 4:30pm             Session #4: Do This, Not That: Copyright in Digital Marketing, Elizabeth Russell

This nuts and bolts session will deliver a clear, understandable overview of copyright fundamentals as they relate to digital marketing. We’ll bust dangerous myths and talk about the things you can do; not just he things you can’t.


Location: Grainger Hall, UW-Madison

Schedule: 8:30 am- 4:30 pm

Date: Wednesday November 20, 2019

Click to Register
or call 608-262-3909 to register

Fees: $259

Registration policy: Payment will be required at time of registration starting with Spring 2020 classes. You must have either a credit card or valid UW-Madison funding string to be able to register. For questions related to payment call 608-262-2451.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.


Spencer X Smith

 Spencer X. Smith

Spencer X Smith is the founder of AmpliPhi Social Media Strategies, and formerly a VP of Sales for two Fortune 100 companies. He’s been called a “Social Media Expert” by Forbes, and AmpliPhi is the winner of the InBusiness Magazine Executive Choice Award for Social Media Consulting Company for four consecutive years. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange. His book “ROTOMA: The ROI of Social Media Top of Mind” is an Amazon Bestseller in Digital Marketing.



Adrianna Machina

Adrianne Machina is the owner and Chief Velocity Officer of Tornado Marketing. She’s also been teaching marketing classes to business owners here at the UW for more than 10 years – and is one of our most popular instructors. She’s worked for big companies like Microsoft, but her passion is for small business.  Adrianne is a firm believer that progress is better than perfection, and that boring marketing will get you nowhere.


Chantel SoumisChantel Soumis

The Founder and Creative Director of Stardust Creative LLC, a brand agency focused on embracing differences through personal and corporate branding. She’s also a top LinkedIn Creator and has spoken at VidCon as one of the first LinkedIn video creators as well as at international conferences in LA, London, Dallas, and more.

As an advocate for the differently-abled community, Chantel spreads awareness, hope, and inspiration to those around the world fighting for acceptance by sharing the hidden struggles of differently-abled community. Administering an attitude of gratitude, Chantel has overcome severe obstacles. She spends a substantial portion of her time coaching others. to accept and believe in themselves, and to treat one another with dignity and value, recognizing we are all brothers and sisters of the human race. Learn more at and LinkedIn as well as @MarcomChantel on Instagram and Twitter.



Elizabeth Russell

Elizabeth helps businesses protect their most important assets by providing thoughtful, thorough counsel in the fields of copyright, trademark and digital business law. Elizabeth is a frequent author and speaker. In both capacities, she enjoys taking complicated issues and explaining them in understandable terms for non lawyers. She is the author of Arts Law Conversations: A Surprisingly Readable Guide for Arts Entrepreneurs. She wrote the curriculum and taught Copyright Management at Madison Media Institute; Law for Artists at the State University of New York College at Fredonia; and Legal Issues for Artists at the University of Wisconsin-Whitewater. Elizabeth’s undergraduate degree is in music. She earned her law degree from New York’s Pace University School of Law, where she served as a member of the Pace Law Review. She is admitted to practice law in the states of New York, Connecticut and Wisconsin.


Josh KlemonsJosh Klemons

A Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes find, hone and tell their stories online. He has done digital work with local, statewide and national political campaigns, tiny non-profits, Fortune 500 companies and everything in between. He sits on the board of Social Media Breakfast Madison, Grow Madison and the Marketing Committee for the United Way of Dane County. He writes, teaches, trains, presents and consults regularly on social media and ways brands can reach, engage and expand their audiences online.