University of Wisconsin–Madison

Digital Marketing and Social Media Conference


In this one day conference, area experts will give you actionable items that you can take away and implement into your business immediately. Bring your laptop, tablet or mobile device to take full advantage of working along with the experts by reviewing your website and social media accounts. This one day conference includes four 90 minute sessions, a keynote marketing speaker, lunch and refreshments.

Conference Schedule:

8:30am – 10:00am            Welcome and Session #1: Chantel Soumis  TBD


10:00am – 10:15am          Morning Break

10:15am – 11:45am          Session #2: Voice, Values & Visuals: 3 Branding Keys to Stand Out On Line, Candy Phelps

In this experiential workshop, you’ll learn the most essential factors in creating a unique and consistent brand to stand out online. Candy Phelps, will guide you through fun and interactive exercises to discover and polish your brand’s voice, values and visuals. You will:

  • Identify your brand’s top core values to guide social posting and content marketing themes.
  • Establish a memorable and consistent brand voice by identifying the most central elements of your brand’s personality.
  • And learn basic rules of design plus tips and tricks for creating outstanding brand visuals, even if you’re not a designer.

With a more distinctive brand, you’ll be able to get noticed in the noisy world of social media and digital marketing.

11:45am – 1:00pm            Lunch and Keynote: A Better Way to Calculate Social Media ROI – Spencer X Smith

It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer X Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.

Learning Objectives

  • Understand why Return on Investment (ROI) is one of the most simple math problems there is…until it isn’t.
  • Establish what people really want to know when they’re asking “What’s our ROI?”
  • Discover why being the most talented or most well-known person/company can actually work against you.
  • Understand the metaphor of “wearing you own band’s t-shirt” and why you should stop doing it right now.

1:00pm – 2:15pm             Session #3: Matt Nelson TBD


2:15pm – 2:30pm             Afternoon Break

2:30pm – 4:30pm             Session #4: Josh Klemons: 10 Social Media Tips and Strategies You Should Be Utilizing Today

Sometimes it feels like the only constant in digital marketing is change. But here’s the thing — if you’re chasing shiny, new objects at the expense of your brand’s core strategy, you are never going to find the success you seek. Join digital storyteller and strategist, Josh Klemons of Reverbal Communications to talk about 10 social media tips and strategies you should be utilizing today. These tips and strategies aren’t about vanity metrics, but about building and developing a solid foundation and finding ways to grow and connect with your audience on an ongoing basis, regardless of platform. We’ll cover topics like the importance of blogging, understanding your analytics, why and how to optimize your accounts and much, much more.


Location: Grainger Hall, UW-Madison

Schedule: 8:30 am- 4:30 pm

Date: Friday, May 1, 2020

Click to Register
or call 608-262-3909 to register

Fees: $259

Registration policy: Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909. If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.


Chantel SoumisChantel Soumis

The Founder and Creative Director of Stardust Creative LLC, a brand agency focused on embracing differences through personal and corporate branding. She’s also a top LinkedIn Creator and has spoken at VidCon as one of the first LinkedIn video creators as well as at international conferences in LA, London, Dallas, and more. Learn more at and LinkedIn as well as @MarcomChantel on Instagram and Twitter.

Candy Phelps

Candy is the founder of Bizzy Bizzy, a Madison-based experiential creative company. She is the creator of the 1 Day™ Website and other 1 Day™ digital marketing services. She’s been a full-time entrepreneur for ten years, and loves helping other entrepreneurs achieve their dreams.



Spencer X Smith Spencer X. Smith

Spencer X Smith is the founder of AmpliPhi Social Media Strategies, and formerly a VP of Sales for two Fortune 100 companies. He’s been called a “Social Media Expert” by Forbes, and AmpliPhi is the winner of the InBusiness Magazine Executive Choice Award for Social Media Consulting Company for four consecutive years. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange. His book “ROTOMA: The ROI of Social Media Top of Mind” is an Amazon Bestseller in Digital Marketing.

Matt Nelson

Matt is an entrepreneur and marketing consultant specializing in creating complete marketing solutions for small businesses including Website design, Search Engine Optimization, and Social Media Marketing planning. Matt has helped multiple clients achieve top rankings on Google using a combination of good keyword research and high quality on-site Search Engine Optimization (SEO) practices.


Josh KlemonsJosh Klemons

A Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes find, hone and tell their stories online. He has done digital work with local, statewide and national political campaigns, tiny non-profits, Fortune 500 companies and everything in between. He sits on the board of Social Media Breakfast Madison, Grow Madison and the Marketing Committee for the United Way of Dane County. He writes, teaches, trains, presents and consults regularly on social media and ways brands can reach, engage and expand their audiences online.