University of Wisconsin–Madison

Digital Marketing and Social Media Conference


In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. 

“Every speaker was amazing…..I will be back”

Samantha Burke, Universal Home Protection LLC

Conference Schedule:

8:30 am – 10:30 am          Session #1: How to Determine Your Social Media Mix –  Sarah Best 

According to a 2021 Harris Poll, 71% of purchases are influenced by social media from friends or people I know, while 63% are influenced by a company’s social media. In this session, social expert Sarah Best will walk you through data that can help you determine which social platforms to focus on and how to speak to customers effectively via social media using a FEEL THINK DO framework designed to support customers through a sales journey. We’ll also discuss why paid social media strategies matter, and how to set goals for your social media program.

10:30am – 10:45am          Morning Break

10:45am – 11:45am           Session #2: Tools, Tips & Tactics to Implement Lucrative SEO Key Word Strategies – Candy Phelps 

Search engine optimization (SEO) is one of the most effective digital marketing strategies available for small businesses. SEO is complex, but the good news is, you don’t have to be a tech genius to include keyword-rich, search-engine optimized content on your website. Candy Phelps of Bizzy Bizzy will walk you through tools, tips and tactics used by the SEO pros that you can begin implementing right away.

Learning objectives:

  • Understand how search intent should inform your SEO strategy and how to choose the right keywords.
  • Watch a demo of two of the most popular SEO tools.
  • Discover how to optimize your website content with best practice keyword placement.

Bring your laptop if you have a WordPress website with the Yoast SEO plugin installed and you want to follow along with the demo.

11:45 am –  12:45 pm       Lunch

12:45 pm  –  2:15 pm        Session #3:   I Need a Marketing Person!  – Sarah Hurley

Are you a small business owner that has found yourself saying, “I need a marketing person!”? If so, what type of “marketing person” is right for your business?

As a small business owner, any time you financially invest in your business, there is some risk. For your marketing needs, should you find an agency, a freelancer, hire an employee, or just try and muddle through it yourself? If you are thinking about working with an outside resource for your marketing efforts, or if you’ve had unsuccessful attempts, then this is a session you won’t want to miss. Our starting point will be hands-on work time to draft business goals that will lead into establishing communication objective(s) that you can use in conversation with your marketing partners. From digital agencies to freelancers to social media management platforms, we will discuss how you look for, evaluate and manage these external resources to your marketing success.


  • Marketing myths/common mistakes
  • How to define your business goals
  • How to set marketing partnership(s) up for success
  • Expectations for onboarding, project management and results
  • Best practice for hiring a marketing employee
  • Role Play: A review of marketing proposals
  • Q & A

2:15 pm – 2:30 pm             Afternoon Break

2:30 pm – 4:30 pm          Session #4: How & Why to Jump to the Top of Google with Google Ads –Eagan Heath

Pay-per-click Google Search Ads are often the fastest way to start getting leads and sales from online marketing. Unfortunately, the ads interface is intimidating and complicated. Luckily, digital marketing agency owner Eagan Heath has simplified the process down to a checklist you can follow to start getting new leads and sales profitably as soon as tomorrow. Come join for this session to learn how to research keywords, write effective ads, manage costs and measure the results.


Location: Grainger Hall*

*Current UW-Madison policy (as of 11/17/21) requires masks in all campus buildings, regardless of vaccination status. This mask policy has been extended until January 15, 2022; all participants and instructors are required to wear masks while attending. 

Schedule: 8:30 am- 4:30 pm

Date: December 8, 2021 

Click to Register  or call 608-262-3909 to register. BONUS: Place 2 or more fall paid SBDC courses in your cart, and use discount code SBDC10 for 10% off. Classes must be purchased in the same transaction.

Fees: $299

Registration policy: Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.


Sara BestSarah Best

Digital marketing speaker that speaks at regional and national conferences. She illuminates difficult-to-understand topics and helps teams leverage their in-house teams and talent to shine in the digital space. She focuses on giving actionable advice, promoting collaboration across teams, and simplifying complex concepts and processes.
Special areas of expertise include nonprofits, faith communities, B Corps, financial services, and social corporate responsibility

Candy Phelps

Phelps is the founder of Bizzy Bizzy, a Madison-based experiential creative company. She is the creator of the 1 Day™ Website and other 1 Day™ digital marketing services. She’s been a full-time entrepreneur for ten years, and loves helping other entrepreneurs achieve their dreams.

Sarah HurleySarah Hurley

As owner and contract-based marketing director, Sarah provides strategic marketing consulting, planning, message strategy, project management, budget development and creative direction for B2B and B2C clients. Prior to Weber Marketing, Sarah has worked on both the company and agency side and has her bachelor’s degree in marketing from the University of Wisconsin-Whitewater.

Eagan Heath

Eagan Heath

In his sixth year as the owner and founder of Get Found Madison, a digital marketing agency here in Madison. He and his team have helped local, B2B and ecommerce companies grow their businesses through highly effective, direct response internet marketing and advertising. He stays busy with a full-time team of four, an online training course called My Digital Marketing Mastery, a lengthy ebook called Your Ultimate Guide to Digital Marketing and a new ecommerce agency called Caravan Digital.