University of Wisconsin–Madison

Financial Management – Sprint!


Description: Whether you are starting a new business or looking to organize your current business’ finances, accurate financial information is one of the most valuable tools you have to drive success. This class will provide participants with an overview of basic “101” financial management terminology and concepts.

This class is designed for participants who:

  • Already have financial management systems in place (i.e. Quickbooks)
  • Are looking to use financial information to make better-informed decisions in your business
  • Are looking for an introduction to key financial tools and concepts, or those who are looking to revisit these topics
  • Have recently taken on financial management roles in their business, or who need a general understanding of financial management to be successful in their roles

Note: The UW-Madison SBDC traditionally offers a more comprehensive paid financial management course in the fall semester that dives more deeply into these topics. Our office is hoping to offer this course in Fall 2021; however, dates have not yet been set.

Session 1 – Reading and Understanding Financial Statements

Learning objectives for this session:

  • Understand basic financial statements (balance sheet, income statement, and cash flow statement) and why they are important.
  • What operational questions can these financial statements help answer?

Session 2 – Accounting Systems and Processes

Learning objectives for this session:

  • Understanding how to record accounting transactions
  • Learn criteria for setting up simple accounting systems

Session 3 – Using Financial Information to Make Operational Decisions

Learning objective for this session: Understand trends and opportunities for business improvement / management using financial analysis and ratios.

Session 4 – Pricing, Profit Planning, and Budgeting

Learning objectives for this session:

  • Understand importance of business planning
  • Use financial tools to manage your resources
  • Understand basics of pricing a product or service using breakeven analysis

 Session 5 – Cash Flow Planning and Management

Learning objectives for this session:

  • Understanding importance of cash.
  • Understand the basics of cash flow planning and management process.


Location: Online, Live virtual sessions via Zoom. Course link will be sent out shortly before the first session.

Schedule: Sessions from 4:00-5:30 pm each date

Fee: This course is being offered at no cost thanks to funding from the CARES Act

Session dates:

  • Wednesday May 5th, 2021
  • Thursday May 6th, 2021
  • Thursday May 13th, 2021
  • Wednesday May 19th, 2021
  • Thursday May 20th, 2021

Click to Register for the series. Participants must attend all 5 sessions.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.

Meet the Instructor: Kayta Gruneberg

Kayta received her Bachelor of Business Administration in Accounting and Master of Accountancy from UW-Madison. Upon graduation she worked as a Postgraduate Technical Assistant at the Governmental Accounting Standards Board (GASB) in Norwalk, CT where she focused on drafting technical accounting memorandum pertaining to state and local government accounting standards. She then worked for Deloitte in their Mergers and Acquisitions group assisting clients with financial due diligence for both buy side and sell side transactions. She primarily worked with mid-sized private equity firms who focused on SAAS (software as a service) acquisitions. She recently started a new position as the Finance Manager at a Richmond, VA based nonprofit, ChildSavers, that provides trauma-informed mental health and child development services to children in Virginia.