University of Wisconsin–Madison

Online Retail Marketing for Small Businesses


To stay competitive during the COVID-19 pandemic, small businesses have had to figure out how to get online and bring visibility to their products. Emily Ruyle, of online retailer WodBottom, will discuss strategies small businesses can use to maximize their online presence, reach their customer segments and promote their products.

Attendees will learn:

  • How to choose and set up an online retail platform
  • How to avoid common digital marketing mistakes
  • Tools to use to increase your bottom line


Location: Webinar

Schedule:  January 27, 2021   2:00 pm – 3:00 pm

Fee: This webinar is being offered at no cost to participants due to the support of  WOD Bottom

Click to Register


Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.


Emily Ruyle

Ruyle, co-founder of WodBottom, a Verona-based fitness apparel startup, has 15 years of experience in digital, e-commerce, strategic and online marketing. Her company’s mission is to empower women to look and feel their strongest.