University of Wisconsin–Madison

Understanding Your Investment: Building Value in Your Business


Who should attend:

Business owners who want to learn about business valuation and how to increase the value of their business. This course is also beneficial for business owners who are considering growing their business – acquisition can be an effective way to grow quickly, and knowing what to look for in a business you are considering purchasing is valuable knowledge!

Understanding Business Valuation: The Story Behind the Numbers

When a company is valued, it involves far more than looking at a financial statement and applying a multiple to a particular number on the income statement to arrive at a meaningful conclusion of value. Financial statements reflect the company’s ability to utilize its assets historically, whereas value should reflect a company’s capacity to generate future economic returns.

You will learn:

  • Whether your business is transferable or salable
  • Why every business has more than one value and what really matters when valuing a privately owned company.
  • Business valuation approaches, methodologies and how discount rates are determined.

Driving Value in the Closely Held Company

Most business owners think their business is worth more than it actually is. While it is possible to increase value in a business, the strategies to do so require time—usually 3-5 years. Most business owners do not like to think about – or plan for – their business transition. The fact remains that most businesses will be sold. In fact, the oldest baby boomers are currently 70+ years old, and the youngest baby boomers are 54+ years old—this demographic of aging baby boomers means an estimated 70% of all closely held businesses will change hands in the next decade.

You will learn:

  • Specific strategies to implement to increase the value of your business.


Location: Online

Class Date & Time:  April 20, 9:00 am – 11:00 am & April 21, 9:00 am – 10:00 am

Fees: $139

Click to register, or call 608-262-3909 to register. BONUS: Place 2 or more spring or summer paid SBDC courses in your cart, and use discount code SBDC10 for 10% off. Classes must be purchased in the same transaction.

Registration policy: Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.


Jane TerebaJane Tereba, CPA

Ms. Tereba is a Shareholder with Capital Valuation Group and provides business and intangible asset valuations and consulting services.  Prior to joining the firm, her demonstrated record of achievement includes over 15 years of experience in public accounting.