This no-cost session is being hosted as part of Forward Fest 2025! Learn more about all of the sessions offered for entrepreneurs – and register for the full Forward Fest event – at ForwardFest.org. Event registration will be available starting early summer 2025.
Click here for directions on how to sign up for your FREE Forward Festival pass! All SBDC-hosted sessions are offered at no cost with this pass option; other events may charge to attend.
Session Description
This session provides practical strategies for determining the right pricing for your product or service to optimize profitability and sustain business growth. Participants will explore how to evaluate competitors, brand value, and customer segmentation to create pricing strategies that align with their business goals. Through an interactive approach, attendees will gain insights into the financial and psychological aspects of pricing, empowering them to make informed decisions that drive success.
90 minutes (Includes a 60-minute presentation and a 30-minute interactive workshop on pricing strategies using Excel)
Key Takeaways:
1. Develop Strategic Pricing Skills
– Learn how to determine the right price for your product or service.
– Understand how to factor in competitors, perceived/brand value, and personal experience when setting prices.
– Explore how to account for overhead and other indirect costs when direct costs are minimal.
– Compare different pricing models, such as bundled pricing or subscription-based pricing, beyond the traditional price-per-product model.
2. Price for Customer Segmentation
– Discover strategies for pricing tailored to different customer segments.
– Evaluate whether listing your pricing publicly (e.g., on a website) is appropriate for your business model.
3. Maximize Profitability through Pricing
– Identify methods for increasing profit margins through optimized pricing strategies.
– Balance competitive pricing with maintaining perceived value and brand integrity.
Registration 2025
Location: Online, Live virtual session via Zoom. Course link will be sent out shortly before the session.
Date: August 22, 2025
Fee: This course is being offered at no cost. Participants must reserve a free Forward Fest pass to register, and must register ahead of time for the event. While Forward Fest offers several pass types, all SBDC events are accessible with the free Forward Fest event pass.
Interesting in attending? fill out this interest form! We will let you know when the date has been solidified.
Interested in viewing other Forward Fest events? Check out the full calendar here!
Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.
Presenter: Talaya Scott
Talaya Scott is the proud owner of FIIT Perspective, where she serves as an accountant, published author, professor, speaker, and entrepreneur. Hailing from Milwaukee and a product of the public school system, Talaya achieved her BA in Management Information Systems from Cardinal Stritch University and her MS in Accounting and Financial Management from Keller Graduate School of Management. With eight years of service in Military Finance in the United States Air Force and prior experience at Ernst & Young LLP, one of the renowned Big 4 accounting firms, Talaya brings a wealth of knowledge to her work. She is a full-time Accounting Instructor at Milwaukee Area Technical College and tirelessly serves her community by donating her time and talents to nonprofit organizations. She has committed herself to Concordia University’s Doctoral program in Business Administration with a focus on finance and economics.