This no-cost session is being hosted as part of Forward Fest 2025! To register, you will need to sign up for a FREE Forward Festival pass, and then add the session to your schedule! All SBDC-hosted sessions are included with this pass option; other events may charge to attend. Sign up instructions Forward Fest 2025.
Session Description
This session provides practical strategies for determining the right pricing for your product or service to optimize profitability and sustain business growth. Participants will explore how to evaluate competitors, brand value, and customer segmentation to create pricing strategies that align with their business goals. Through an interactive approach, attendees will gain insights into the financial and psychological aspects of pricing, empowering them to make informed decisions that drive success.
Key Takeaways:
1. Develop Strategic Pricing Skills
– Learn how to determine the right price for your product or service.
– Understand how to factor in competitors, perceived/brand value, and personal experience when setting prices.
– Explore how to account for overhead and other indirect costs when direct costs are minimal.
– Compare different pricing models, such as bundled pricing or subscription-based pricing, beyond the traditional price-per-product model.
2. Price for Customer Segmentation
– Discover strategies for pricing tailored to different customer segments.
– Evaluate whether listing your pricing publicly (e.g., on a website) is appropriate for your business model.
3. Maximize Profitability through Pricing
– Identify methods for increasing profit margins through optimized pricing strategies.
– Balance competitive pricing with maintaining perceived value and brand integrity.
Registration for Summer 2025
Location: Online, Live virtual session via Zoom. Course link will be sent out shortly before the first session.
Session date & time: August 22, 2025 | 10:30 am – 12:00 pm CST
Fee: This Forward Fest session is being offered at no cost, thanks to the financial support of the Wisconsin Economic Development Corporation (WEDC) as part of the Main Street Bounceback Program.
To register, you will need to sign up for a FREE Forward Festival pass, and then add the session to your schedule! All SBDC-hosted sessions are included with this pass option; other events may charge to attend. Sign up instructions Forward Fest 2025.
Register for a free Forward Fest pass here to add this session to your schedule
Cancellation Policy: Due to program costs and space limitations for these programs, participants are expected to cancel their registration at least 24 hours ahead of the program. Cancellations that occur less than 24 hours prior to the start of the program will be considered no-shows and may be removed from future programming and/or charged a course fee.
Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.
Interested in viewing other Forward Fest events? Check out the full calendar here!
Presenter: Talaya Scott
Talaya Scott is the proud owner of FIIT Perspective, where she serves as an accountant, published author, professor, speaker, and entrepreneur. Hailing from Milwaukee and a product of the public school system, Talaya achieved her BA in Management Information Systems from Cardinal Stritch University and her MS in Accounting and Financial Management from Keller Graduate School of Management. With eight years of service in Military Finance in the United States Air Force and prior experience at Ernst & Young LLP, one of the renowned Big 4 accounting firms, Talaya brings a wealth of knowledge to her work. She is a full-time Accounting Instructor at Milwaukee Area Technical College and tirelessly serves her community by donating her time and talents to nonprofit organizations. She has committed herself to Concordia University’s Doctoral program in Business Administration with a focus on finance and economics.