In this presentation, you will learn how to engage your audiences and build your brand on popular social media platforms, and you will get tips for creating short-form videos.
Meanwhile, social media advertising can be a relatively inexpensive way to reach highly specific target audiences. This presentation also will demonstrate ad setup, including choosing objectives, demographics and budgets, for B2C advertising and B2B advertising on platforms such as Facebook, Google and LinkedIn.
You also will learn about free and paid tools you can use to enhance your social media content and manage your social media accounts.
Attendees will learn:
- Best practices for managing your social media accounts
- How to advertise on social media
- Tools for content creation and social media management
Registration
Location: Online (Zoom link will be sent shortly before session date)
Schedule: 2:00 pm – 3:00 pm
Date: April 15, 2025
Fee: WEDC and the Mainstreet Bounceback Program are covering the $99 cost of this webinar for operating, for-profit businesses under 500 employees. These businesses should register here:
Businesses <500 employees, Register for Spring 2025
Fee: We have a limited number of seats available for nonprofits, pre-venture (not yet started) businesses, and those participants from a company of over 500 employees thanks to the generosity of UW-Madison SBDC’s supporters. These organizations should use the link below to register.
Cancellation Policy: Due to program costs and space limitations for these programs, participants are expected to cancel their registration at least 24 hours ahead of the program. Cancellations that occur less than 24 hours prior to the start of the program will be considered no-shows and may be removed from future programming and/or charged a course fee.
Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.
Presenter: Brian Lee
Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media and Revelation Events. He also is a social media instructor at Madison College, a marketing instructor in the Wisconsin Alumni Research Foundation’s UpStart program for female and minority entrepreneurs, and a digital marketing specialist for the National Center for Economic Gardening.
A serial entrepreneur, Brian also runs MadisonStartups.com and EatDrinkMadison.com. He graduated from UW-Madison with a degree in journalism and major in strategic communications and also holds an MBA from Sam Houston State University.
The Wisconsin SBDC Network is a proud part of the Office of Business & Entrepreneurship within the Universities of Wisconsin.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact us at sbdc@bus.wisc.edu or call (608) 263-2221.