In this presentation, you will learn how to engage your audiences and build your brand on popular social media platforms, and you will get tips for creating short-form videos.
Meanwhile, social media advertising can be a relatively inexpensive way to reach highly specific target audiences. This presentation also will demonstrate ad setup, including choosing objectives, demographics and budgets, for B2C advertising and B2B advertising on platforms such as Facebook, Google and LinkedIn.
You also will learn about free and paid tools you can use to enhance your social media content and manage your social media accounts.
Attendees will learn:
- Best practices for managing your social media accounts
- How to advertise on social media
- Tools for content creation and social media management
Registration
Location: Online (Zoom link will be sent shortly before session date)
Schedule: 10:00 am- 11:00 am
Date: April 22, 2025
Course Fee: This $99 webinar is being offered at no cost for most businesses thanks to the support of WEDC and the Mainstreet Bounceback Program Grant. This does not include pre-ventures, non-profits, or 500+ employee businesses.
For operating, for-profit businesses under 500 employees, register here:
Registration Coming Soon for Spring 2025
For Businesses that are pre-venture (not started), have more than 500 employees, or are non-profits, register here:
Registration Coming Soon for Spring 2025
Registration & Cancellation policies
- Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.
- We cannot guarantee that a meal can be provided for in-person participants registering less than 14 days prior to the event date.
- Cancelations at least 24 hours before the program begins will incur a $25 cancellation fee. Cancelations less than 24 hours before the start of the program will incur the full program fee. To cancel, call registration at 608-262-2451. Please note that in the case of a cancellation (by either the participant or the SBDC), participants can only be transferred one time into a new course.
Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.
Presenter: Brian Lee
Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media and Revelation Events. He also is a social media instructor at Madison College, a marketing instructor in the Wisconsin Alumni Research Foundation’s UpStart program for female and minority entrepreneurs, and a digital marketing specialist for the National Center for Economic Gardening.
A serial entrepreneur, Brian also runs MadisonStartups.com and EatDrinkMadison.com. He graduated from UW-Madison with a degree in journalism and major in strategic communications and also holds an MBA from Sam Houston State University.
The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact us at sbdc@bus.wisc.edu or call (608) 263-2221.