Create a Foundation for your Brand: Brandstorming Workshop


In this interactive workshop, attendees learn the most essential factors in creating a strong, consistent brand for their business. The instructor will walk them through fun branding exercises with tangible tools to establish a solid foundation for their business brand.

Class includes:

  • What is branding and why is it so important.
  • Core Values Exercise
  • Mission & Vision Statement Exercise
  • Take a Brand Personality Quiz
  • Identifying benefits and features of your products or services
  • Identifying brand strategy and channels for sharing brand message.
  • Creating a Customer Persona
  • Internet Research
  • Moodboard & Font Cards Exercise
  • Where to research availability
  • Overview of additional exercises you can do on your own
  • Review of what makes a strong brand


Location: Grainger Hall, UW-Madison

Schedule: 6:00 pm to 8:30 pm

Dates: Tuesday, October 29, 2019  CANCELLED

Click to Register

Or call 608-262-3909 to register

Fee: $149
$99 for 2019 Fall Bizsmart and ETP participants


Registration policy: Payment will be required at time of registration starting with Spring 2020 classes. You must have either a credit card or valid UW-Madison funding string to be able to register. For questions related to payment call 608-262-2451.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.



Candy Phelps

Candy Phelps is the founder of Bizzy Bizzy, a Madison, Wisconsin-based experiential creative company. She is passionate about helping entrepreneurs achieve their dreams of working for themselves and making a difference in the world with their work. She is the creator of the 1 Day™ Website and other 1 Day™ digital marketing services. With more than 15 years of experience in writing, design, content marketing and web design, she has been an instructor and speaker for many organizations, including the American Marketing Association, the Small Business Development Center, Wisconsin Women Entrepreneurs, Women in Tech and Social Media Breakfast. Candy is the author of “Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand.”