University of Wisconsin–Madison

Entrepreneurial Training Program (ETP)

Grant Available for Business Planning Training

Does your business have a good plan to help you grow and expand?


Planning to start a business and have relevant experience, adequate financial resources, market potential but need to formulate a plan to tie it all together? Then the Entrepreneurial Training Program (ETP) grant may be right for you!

What is the Entrepreneurial Training Program (ETP)?

ETP is an intensive business planning training program designed to help qualified applicants wanting to start a business or grow an existing business, and who want to write a high-quality business plan suitable for presentation to a bank. This program is a comprehensive combination of courses, business plan development and optional individual counseling, and is available for start-up ventures or business expansion. In this program, you will use the Business Model Canvas to identify your customers and determine their needs. You will analyze that information and incorporate it into a feasible business plan on a timely basis.

Key Program Features

  • 8 session BizSmart Training for Entrepreneurs class (class cost subsided via ETP program participation) This class is held on the UW Madison campus.
  • Additional orientation session exclusively for ETP participants (includes dinner)
  • No cost individual business planning consulting from an SBDC Business Consultant (optional)
  • Dedicated ETP program coordinator and tested program structure designed to facilitate timely completion of your business plan
  • Independent, expert, third party review of your completed business plan
  • Networking with peers and instructors
  • CEU’s and a completion certificate
  • An Inspiration Journal to capture key thoughts and ideas throughout the ETP journey

Program Components

  • Submit an online application and complete a short telephone interview
  • Mandatory orientation meeting  [Attendees must be approved] Date: October 1, 2020 (Dinner provided)@ 5:00 pm
  • Class – Biz Smart Training for Entrepreneurs (click to see full Biz Smart class for details and dates) This class is held on the UW Madison campus.
  • Option to become a no cost SBDC one-on-one business consulting client.
  • Your timely completion of a written business plan, which will be evaluated by an independent, 3rd party expert upon completion.

Qualifications and Cost

ETP is a application based program, funded in part by a grant to the Wisconsin SBDC network from the WEDC. Qualified participants who successfully complete program requirements receive a $750 tuition reimbursement grant to off-set the total program cost of $1,000. For your application to be accepted, you will need to have: the capability to write a business plan, a feasible business idea, relevant experience/training and financial ability, or feasible path, to start your proposed business.

Application Process

To apply for ETP, please click on the link below and complete the online application. After you have submitted your application you will be contacted by the program coordinator to schedule a short phone interview. Accepted applicants will be sent detailed information on the registration process. Before applying, please note that the Biz Smart class is held on the UW Madison campus. 

APPLY for the grant today.  Applications will be accepted starting August 1, 2020

If you find you need assistance with the application please contact Anne Inman at 608-265-3052 or

Registration, Fees and Dates

The program fee is $1000. The Wisconsin Economic Development Corporation (WEDC) is supporting this program by providing a grant that covers 75% or $750 of the tuition to students that successfully complete the course. To take advantage of the WEDC grant reimbursement, participants are required to submit a business plan with financials at the end of the program. Applicants pay $250 due at registration. An email outlining how to register will be sent to those that are accepted into the program.

Date:  Thursday’s  October 1 – November 19, 2020
           The application process will open August 1, 2020. 

Fee: $250.00
Once accepted into the program, you will be provided a link in which to register.

Registration policy: Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909. If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.

"The hardest part was understanding what the market actually looks like,” says Gao. “Working with Anne, we could walk through ways to approach that. The most valuable part of the course for me was the one-on-one customized sounding board, to work with someone who really got to know me and my business throughout the process.”

Jenie Gao