University of Wisconsin–Madison

Entrepreneurial Training Program (ETP)

Training Grant Available for Business Planning

Does your business have a good plan to help you grow and expand?


Planning to start a business and have relevant experience, adequate financial resources, market potential but need to formulate a plan to tie it all together?

Then the Entrepreneurial Training Program (ETP) grant is right for you!

APPLY for the grant today.

Entrepreneurial Training Program (ETP) Benefits:

  • An Easy to Use financial template to create financial statements and projections.
  • Completion of a Written Business Plan that is detailed and actionable (and can help with obtaining financing – if needed).
  • One-on-one consulting at no additional cost to you.
  • Networking with Peers and creating lasting relationships with other entrepreneurs.
  • A business knowledge base that you will have for life.
  • CEU’s and a completion certificate.

Program Components:

  • Telephone Interview
  • Orientation meeting (Mandatory) Attendees must have approved application (September, 27th 2018 @ 5:30 pm)
  • Class Biz Smart Training for Entrepreneurs (click to see full Biz Smart class for details and dates)
  • One-on-one business consulting
  • Written business plan

Call the Small Business Development Center at 608-263-7680 for more information.


The program fee is $1000. The Wisconsin Economic Development Corporation (WEDC) is supporting this program by providing a grant that covers 75% or $750 of the tuition to students that successfully complete the course. To take advantage of the WEDC grant reimbursement, participants are required to provide a business plan with financials at the end of the program. Applicants pay $250 due at registration. An email outlining how to register will be sent to those that are accepted into the program.

Date: Sept 27-Nov 29 (no class on Nov 22)

Application deadline is September 20th, 2018. Application deadline might close earlier if the number of accepted applications reaches our capacity.

Fee: $250.00
Once accepted into the program, you will be provided a link in which to register.

Click here to apply
Or call 608-263-7680

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.

"Writing my business plan was difficult, but it served many purposes. For example, working through the plan made me address parts of my business that I had avoided due to lack of knowledge. It also made me realize my business's strengths -- and consequently, I was able to strategize around those strengths. The SBDC team offered wonderful support and knowledge throughout the business plan writing process. I'm now in the situation where I understand my business better and I am able to recognize the right opportunities for my business as they come along."

Sue Shapcott