University of Wisconsin–Madison

From Side Hustle to Small Business


Have you been thinking about turning your hobby into a business, but aren’t sure where to start?  Do you have a side hustle that’s grown and you want to explore next steps? Are you interested in learning more about how to explore a business idea you have?  This session will teach you have to use a visual business planning tool call the Business Model Canvas. This tool will help you understand how 9 functional areas of business work together to create a model of operation.  The class will also give you information about resources and next steps.

Brought to you by the Innovation Champions Group


Location: Online (link will be sent out shortly before the class date)

Schedule: Friday, 1:30 pm – 3:00 pm

Dates:  April 8, 2022

Fee: This course is being offered at no cost due to the generous support of the presenter

Register Online Here

This event was developed by the Innovation Champions Group (ICG) with Columbia, Sauk, and Marquette Counties in mind; however, any Wisconsin entrepreneur is welcome to attend.

This session is being hosted by:

  • City of Portage Business Development and Planning Department
  • Columbia County Economic Development Corporation (CCEDC) & Tourism
  • Marquette County Economic Development/Tourism
  • Madison College
  • Madison Region Economic Development (MadREP)
  • Sauk County Development Corporation (SCDC)
  • UW Extension Columbia County
  • UW Extension Sauk County
  • Wisconsin SBDC at UW-Madison

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations or to ask general questions about the SBDC, classes and consulting.