Popping Up on Google: Learn Search Engine Optimization for Your Website


Google processes 5.6 billion searches every day! Do you want to learn what it takes to make your website pop up on Google when someone searches a phrase related to your business? While there is no silver bullet for search engine optimization (SEO), there are many tactics you can employ on your own website to improve your ranking on search engines.

In this hands-on workshop, you’ll learn general content marketing and SEO strategies and how to perform keyword research for your site. You’ll get busy optimizing your website’s home page and learn how to write effective meta titles and descriptions for each page. You’ll also make a plan for future content marketing efforts.

To get the most out of the workshop, you’ll need:

  • To be comfortable on a computer with the ability to copy / paste, upload/ download and perform Internet searches;
  • To have an existing website with a basic knowledge of how to edit the text content on your website.
  • To have access to your website content management system (e.g. WordPress, WebFlow or Wix);

Note: we will not be able to provide support for fixing technical issues on your website like slow page load times, theme, plugin, design or code issues.


Location: Grainger Hall, UW-Madison

Schedule: 8:30 am – 12:30 pm

Dates: Wednesday, September 14, 2022

COURSE FULL – this course has reached capacity

Fee: This hands-on workshop is being offered at no cost due to the support of funding from the CARES Act to support entrepreneurship. Due to the limited enrollment of this course, participants must inform the SBDC of any cancellation 48 hours before the event. The SBDC reserves the right to charge no-shows who do not cancel at least 48 hours before the event date in order to provide opportunity to as many interested participants as possible. If you need to cancel your reservation, please contact heather.ferguson@wisc.edu.



Candy Phelps

Candy Phelps is the founder of Bizzy Bizzy, a Madison, Wisconsin-based experiential creative company. She is passionate about helping entrepreneurs achieve their dreams of working for themselves and making a difference in the world with their work. She is the creator of the 1 Day™ Website and other 1 Day™ digital marketing services. With more than 15 years of experience in writing, design, content marketing and web design, she has been an instructor and speaker for many organizations, including the American Marketing Association, the Small Business Development Center, Wisconsin Women Entrepreneurs, Women in Tech and Social Media Breakfast. Candy is the author of “Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand.”