WordPress provides software to self-host blogs and websites. This presentation will explain how to obtain a domain name, set up web hosting, set up email accounts, install WordPress and build a website. In addition, you will learn how to install plugins such as contact forms, e-commerce platforms and appointment scheduling to enhance your website.
It’s important to know how to manage the blog section of your website as part of a content marketing strategy. Content marketing can be used for inbound marketing, outbound marketing, branding, customer retention and SEO. You will get tips on creating content such as blog articles, listicles and infographics as well as how AI tools come into play.
Attendees will learn:
- How to set up and built a website
- How to set up email accounts with your domain name
- How to integrate keywords into your content and website
- Best practices for content creation
2025 Registration
Location: Online (Zoom link will be sent shortly before session date)
Schedule: 2:00 pm- 3:30 pm
Date: April 15, 2025
Register By: April 14, 2025
Fee: WEDC and the Mainstreet Bounceback Program are covering the $99 cost of this webinar for operating, for-profit businesses under 500 employees. These businesses should register here:
Businesses <500 employees, Registration Coming Soon for Spring 2025
Fee: We have a limited number of seats available for nonprofits, pre-venture (not yet started) businesses, and those participants from a company of over 500 employees thanks to the generosity of UW-Madison SBDC’s supporters. These organizations should use the link below to register.
Registration Coming Soon for Spring 2025
Cancellation Policy: Due to program costs and space limitations for these programs, participants are expected to cancel their registration at least 24 hours ahead of the program. Cancellations that occur less than 24 hours prior to the start of the program will be considered no-shows and may be removed from future programming and/or charged a course fee.
Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.
Presenter: Brian Lee
Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media and Revelation Events. He also is a social media instructor at Madison College, a marketing instructor in the Wisconsin Alumni Research Foundation’s UpStart program for female and minority entrepreneurs, and a digital marketing specialist for the National Center for Economic Gardening.
A serial entrepreneur, Brian also runs MadisonStartups.com and EatDrinkMadison.com. He graduated from UW-Madison with a degree in journalism and major in strategic communications and also holds an MBA from Sam Houston State University.
The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact us at sbdc@bus.wisc.edu or call (608) 263-2221.