Contact and Parking Information

SBDC Contact Information

1290 Grainger Hall
975 University Avenue
Madison, WI 53706

Phone: (608) 263-2221

Map of location

Office & Training Location and Parking

Our office is now located on the first floor of Grainger Hall (975 University Ave.),  down a hallway off of the main atrium. Our office is on the side of the building closest to W. Johnson Street. View the thumbnail version at right, or see a wayfinding map of Grainger Hall here. The majority of our in-person classes in Grainger Hall take place in Room 3180 (third floor, closest to the parking elevators), but always make sure to check the Today in Grainger screens and/or our bright-colored hallway signs for confirmation.

Our classes are held in Grainger Hall (975 University Avenue) located on the corner of Park Street and University Avenue.  There is underground parking (Lot 7) at Grainger Hall off of Brooks St., as well as street parking. Brooks St. is located one block west of  Park. There will be signs in the elevator on “In Grainger Today” bulletin as well as bright pink signs on the floor of the class to direct you.

Parking Information (Planning ahead)

Parking is available directly through Transportation Services if ordered 2 weeks prior to your class in Lot 7.

To arrange for parking please contact Transportation Services directly. Call: 608-263-6667 or 

Parking Information (Day of)

Please give yourself an extra 15-20 minutes to find parking on campus due to downtown construction to get to Grainger Hall. Pay-as-you-go parking is also available in Grainger Hall (Lot 7) and a few nearby lots on a first-come, first-served basis. Please pull a ticket as you arrive, and visit the cashier station or pay-on-foot station to pay for your parking prior to exiting the lot. Lot 7 is below Grainger Hall with the entrance on Brooks St. between University Avenue and Johnson street. Other parking lots within walking distance to Grainger Hall are:

  • In Grainger Hall, Lot 7, 325 N. Brooks St. (very limited in the morning after 8:00 am)
  • Lot 46, located at Lake & Johnson St, 301 N. Lake St.
  • State Street Garage, City of Madison, 415 N. Lake St. – ENTRANCE CLOSED. The State Street Campus Garage is currently under construction; however the Frances Street entrance at 430 N Frances St. of this garage is still available with limited availability. For more information about this construction, click here.

Visitor Parking Rates

  • Daytime parking rates for the 2023-24 school year:
    • $1 per 30 min – first 3 hours
      $1 per hour thereafter
      $15 session maximum
  • Evening parking rates (starting at 4:30 pm):
    • $1 per hour
    • $5 evening maximum

For the most updated visitor parking information, visit the Visitor Parking information on the Transportation Services website.

Transportation Services Special Events occasionally manages Lot 7 during athletic games and other campus events. Please refer to their Events Calendar and check to see if Lot 7 is listed as an impacted lot. If so, Special Events will accept cash payments on the day of the event (permits range from $5-$15).

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.


The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.