Contact and Parking Information

SBDC Contact Information

1290 Grainger Hall
975 University Avenue
Madison, WI 53706

Phone: (608) 263-2221

Map of location

Office & Training Location and Parking

Our office is now located on the first floor of Grainger Hall (975 University Ave.),  down a hallway off of the main atrium. Our office is on the side of the building closest to W. Johnson Street. View the thumbnail version at right, or see a wayfinding map of Grainger Hall here. The majority of our in-person classes in Grainger Hall take place in Room 3180 (third floor, closest to the parking elevators), but always make sure to check the Today in Grainger screens and/or our bright-colored hallway signs for confirmation.

Our classes are held in Grainger Hall (975 University Avenue) located on the corner of Park Street and University Avenue.  There is underground parking (Lot 7) at Grainger Hall off of Brooks St., as well as street parking. Brooks St. is located one block west of  Park. There will be signs in the elevator on “In Grainger Today” bulletin as well as bright pink signs on the floor of the class to direct you.

Q: Where do I park to visit your office or attend a class?

There is a visitor parking lot underneath Grainger Hall (entrance off of Brooks Street). This parking lot has limited capacity and generally has the highest availability before 8:00 a.m. The next-closest visitor parking lot is Lot 46 at State and Lake. Please plan ahead and leave an additional 15 minutes before your scheduled class or appointment when you visit campus. For more information about parking on campus – including details about how to reserve yourself a visitor parking pass 2 or more weeks ahead of your event or appointment – visit our contact and parking information page.

Parking Contact Information

Parking is available directly through Transportation Services if ordered 2 weeks prior to your class in Lot 7.

To arrange for parking please contact Transportation Services directly. Call: 608-263-6667 or 

Pay-as-you-go parking is also available (very limited in the morning after 8:00 am) in Grainger Hall (Lot 7) and a few nearby lots on a first-come, first-served basis. Please pull a ticket as you arrive, and visit the cashier station or pay-on-foot station to pay for your parking prior to exiting the lot. Lot 7 is below Grainger Hall with the entrance on Brooks St. between University Avenue and Johnson street. Other parking lots within walking distance to Grainger Hall are the Lake Street ramp, Francis St. ramp and the Lucky Building located on Lake Street.

Visitor Parking Rates

  • Daytime parking rates for the 2022-23 school year:
    • $1 per 30 min – first 3 hours
      $1 per hour thereafter
      $15 session maximum
  • Evening parking rates (starting at 4:30 pm):
    • $1 per hour
    • $5 evening maximum

For the most updated visitor parking information, visit the Visitor Parking information on the Transportation Services website.

Transportation Services Special Events occasionally manages Lot 7 during athletic games and other campus events. Please refer to their Events Calendar and check to see if Lot 7 is listed as an impacted lot. If so, Special Events will accept cash payments on the day of the event (permits range from $5-$15).

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.


The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.