SARAH SMYRK, RCC™, CLF®, CCMP®
Assistant Director | Multi-Year Strategy Orchestration
Sarah’s career is driven by her desire to understand and relate to people. Throughout her career she has worked in many roles to help business leaders drive product and program strategies that are rooted in strong relationships, made by data-driven decisions, and centered around the holistic customer experience. She is passionate about working closely with individuals to help them achieve top levels of success and take their business to the next level while providing an outstanding client experience. Using her leadership skills and experience as a Registered Corporate Coach™ (RCC), she has excelled at helping teams build and implement programs that help strengthen and reinforce goals and top priorities.
Sarah joined Northwestern Mutual in 2016 and has held several leadership roles across the organization. In her current role, Sarah is responsible for helping enterprise teams effectively execute on multi-year strategy initiatives and ensuring alignment on change readiness plans across business partners and the organization. Sarah currently holds several industry designations including FINRA Registrations Series 7, 63, 9, and 10 and her Chartered Leadership Fellow (CLF®) through the American College. She is certified through PROSCI as a Change Management Professional (CCMP®) and LaMarsh Global as a Certified Change Practitioner. In December (2023), Sarah will earn her Masters degree from The University of Alabama with a concentration in Organizational Leadership.
Previously, Sarah was with CUNA Mutual Group in Madison, WI, from 2007-2016, where she was responsible for leading the strategy and execution of training initiatives for CUNA Brokerage Services, Inc. (CBSI) and its financial advisors. In addition, she was responsible for training for CUNA Mutual Group’s Life, Annuity and Health Product Sales Teams. While at CUNA Mutual Group, she developed and led CBSI’s Women of Distinction program, a group of the company’s top female financial advisors. The group focused on mentoring advisors who were either new to organization or to the industry.
Sarah lives in Madison, WI with her husband Sam and dog Andy. She was recognized by Madison’s InBusiness Magazine as “40 Under 40”, is a competitive bodybuilder, enjoys working out, and always being active.