FORWARD FEST: From Side Hustle to Small Business

This no-cost session is being hosted as part of Forward Fest 2023! Learn more about all of the sessions offered for entrepreneurs – and register for the full Forward Fest event – at


Have you been thinking about turning your hobby into a business, but aren’t sure where to start?  Do you have a side hustle that’s grown and you want to explore next steps? Are you interested in learning more about how to explore a business idea you have?  This session will teach you how to use a visual business planning tool call the Business Model Canvas. This tool will help you understand how 9 functional areas of business work together to create a model of operation that can help you determine whether it is time to take the leap to full-time.  The class will also give you information about resources and next steps.

We appreciated the presentation of the Business Model Canvas as a tool for helping us map out a business plan in a visual way.

- Christy Nesja, Nesja Press

[This session] gave me more confidence that I'm moving in the right direction.

– Sarah Ripp


Location: Online (link will be sent out shortly before the class date)

Dates:  August 23, 2023 from 3:30-4:45 pm (part of Forward Fest)

Register here

Click the link above to express interest in this session, and we’ll notify you when formal registration is available. 

Fee: This course is being offered at no cost due to the support of the presenter

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations or to ask general questions about the SBDC, classes and consulting.

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.