FORWARD FEST: From Side Hustle to Small Business


Have you been thinking about turning your hobby into a business, but aren’t sure where to start?  Do you have a side hustle that’s grown and you want to explore next steps? Are you interested in learning more about how to explore a business idea you have?  This session will teach you how to use a visual business planning tool call the Business Model Canvas. This tool will help you understand how 9 functional areas of business work together to create a model of operation that can help you determine whether it is time to take the leap to full-time.  The class will also give you information about resources and next steps.

We appreciated the presentation of the Business Model Canvas as a tool for helping us map out a business plan in a visual way.

- Christy Nesja, Nesja Press

[This session] gave me more confidence that I'm moving in the right direction.

– Sarah Ripp


Location: Online (link will be sent out shortly before the class date)

Dates:  Date TBD (part of Forward Fest, week of August 21-25, 2023)

Register here

Click the link above to express interest in this session, and we’ll register you when a date has been established! Date doesn’t work? No problem! Just let us know, and we can cancel your registration. 

Fee: This course is being offered at no cost due to the support of the presenter


Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations or to ask general questions about the SBDC, classes and consulting.

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.