University of Wisconsin–Madison
Fearless Management

Fearless Performance Management

The performance management – or employee feedback – process can fill many managers and employees alike with a sense of dread. However, with the right skills and mindset, this process can become collaborative, two-way communication that reduces anxiety and sets everyone up for success.

This class presents a model for managing employee performance and specific tools you can use to set performance goals, document and manage performance, maintain ongoing communication, conduct performance reviews, and develop performance improvement plans. Includes an electronic copy of the book Fearless Performance Reviews by Jeff and Linda Russell.

What you will learn:

  • The 7 reasons why performance reviews often create fear
  • The 11 characteristics of fearless coaching conversations
  • How to increase your success rate in ensuring constructive feedback is heard by reducing fear responses
  • How the Ladder of Inference takes us quickly away from our goals and toward unproductive judgments
  • What is a collaborative mindset, and how to use it to create a winning approach
  • How to use the Great Performance Cycle to create high-performing employees
  • The reasons why giving constructive feedback can be difficult
  • 15 tips for giving constructive feedback for great results

Registration Information

Schedule: 8:30 am – 4:30 pm CST

Location:  Grainger Hall, Wisconsin School of Business, UW-Madison

Leadership Trainings

Looking for leadership opportunities for your aspiring and emerging leaders?

See all GROW classes listed on our Classes & Training page. These affordable, skills-based courses focus on fundamental skills like conflict management, emotional intelligence, delegation, communication, and more.

We may also be able to bring training to your team

Registration Fall 2026

Date: October 29, 2026

Time: 8:30 am – 4:30 pm CST

Location: Grainger Hall, Wisconsin School of Business, UW-Madison

Fee: $304. Registration for this course includes an electronic copy of the book Fearless Performance Reviews by Jeff & Linda Russell.


Registration Deadline Type

Early Bird

Late Registration

Course Registration Closes

Date

Early Bird Closes: 10/8/2026

Late Registration Begins: 10/21/2026

10/28/2026

Fee

Early Registration Fee: $274.00

Late Registration Fee: $334.00

Cancellation Policy: Due to program costs and space limitations for these programs, participants are expected to cancel their registration at least 24 hours ahead of the program. Cancellations that occur less than 24 hours prior to the start of the program will be considered no-shows and may be removed from future programming and/or charged a course fee. 

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.

SHRM

The Small Business Development Center at UW-Madison is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®.

Jeff Russell

Instructor

SBDC Instructor Jeff Russell

Jeff Russell (MS, UW-Madison), co-director of Russell Consulting, Inc., specializes in helping organizations achieve their goals by successfully responding to the challenges of continuous change. With a focus on leadership, strategic thinking, leading change, and performance coaching, Jeff has guided organizations as diverse as Fortune 500 firms, social and public sector organizations, and small family businesses toward their goals. Jeff received his Master’s Degree in Industrial Relations from the UW-Madison, where he serves as an ad hoc faculty member for the Small Business Development Center. Jeff is also an adjunct faculty member at UW-Milwaukee and UW–LaCrosse.

Jeff and his wife and business partner, Linda, have co-authored nine books. Recent publications include: Change Training, Strategic Planning Training, Change Basics, Strategic Planning 101, Ultimate Performance Management, and, most recently, Fearless Performance Reviews (McGraw-Hill, 2012). For more information on Jeff and his work, visit Russell Consulting, Inc.’s website at www.RussellConsultingInc.com.

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As this is my first Lead position, this course provides a great foundation to build on what I think I know and continue to grow as a person and a leader.
Aryel Hernandez, Customer Service Team Lead, pc/nametag, Spring 2025 Participant
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I liked this course because it fulfilled an unknown area in my personal & professional development.
2025 Participant
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[This course provided] All the tools and material I can bring back to my work.
Assistant Superintendent of Highway Milwaukee County, 2025 Participant
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Makes you reflect on your actions and how to have each party take ownership to achieve the best possible relationship and performance.
Greg Potts, Town of Ledgeview, 2023 Participant
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The content was great! I loved the balance of considerations of emotions along with expectations to do the job. Everything was wonderful! Very engaging, and loved being split into the breakouts to get to know others in the class
Jennifer Paulin, Team Lead, pc/nametag, Spring 2025 Participant
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Jeff is a good speaker; I can’t wait to change direction with evaluations
Foreman of Public Works, Village of West Milwaukee, 2023 Participant
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The instructor was well prepared, believes in his material and approaches that he has obviously seen work. He provided real templates to use and extremely useful material to allow participants to implement new processes.
Joan R. Reese, Business Advisor, Innovenn, Inc.