University of Wisconsin–Madison

Free Small Business Consulting

“Michelle and the SBDC were able to help us take our energy and motivation and put it in a direction,” says Hepner. “She’s been an invaluable resource, and I’ve already recommended her to other friends of mine who are small business owners or are looking to start companies.”

Prairie Rivet Jon Hepner

The SBDC Provides free consulting to small businesses and Entrepreneurs

Our Consultants work one-on-one with you to plan your start-up,  solve operational issues, and prepare for growth.   We work with start-up’s, as well as existing businesses in numerous industries. The service we provide is no-cost and confidential.

In 2020 the center saw 498 consulting clients, clients started 30 new business and obtained over $13.33 million in capital.

The Wisconsin Small Business Development Center (SBDC) at the University of Wisconsin Madison is part of a statewide network of SBDC’s and is funded in part through a cooperative agreement with the U.S. Small Business Administration.

Key Areas of Assistance

  • Business Planning
  • Financial Planning for Capital Access
  • Marketing and Sales Growth
  • Business Management

Request Free Business Consulting



Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.