University of Wisconsin–Madison

Free Small Business Consulting

Brenda Fritz, Academy of Little Vikingsa

“In our four short years, we have learned a lot of business lessons, and we were able to have the best possible outcomes, as a result of SBDC counseling and guidance,” says Fritz. “It is a free service, and it really is the key element of our stabilization and success.”

Brenda Moore Fritz,  Academy of Little Vikings 4K and childcare

The SBDC Provides free consulting to small businesses and Entrepreneurs

Our Consultants work one-on-one with you to plan your start-up,  solve operational issues, and prepare for growth.   We work with start-up’s, as well as existing businesses in numerous industries. The service we provide is no-cost and confidential.

In 2019 the center saw 450 consulting clients, clients started 33 new business and obtained over $11.75 million in capital.

The Wisconsin Small Business Development Center (SBDC) at the University of Wisconsin Madison is part of a statewide network of SBDC’s and is funded in part through a cooperative agreement with the U.S. Small Business Administration.

Key Areas of Assistance

  • Business Planning
  • Financial Planning for Capital Access
  • Marketing and Sales Growth
  • Business Management

Request Free Business Consulting



Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.