University of Wisconsin–Madison

Small Business Success Stories

The WI Small Business Development Center at UW-Madison works with hundreds of business each year. From start-ups to growing companies the SBDC assists clients as their businesses evolve. We work with individuals on business planning for start-ups, loan and financing preparation, management and operational issues as well as marketing and sales.

We offer no cost consultation, as well as non-credit courses. Our experienced consultants guide clients through the challenges of business start-up and ownership. All meetings are confidential, conducted on a one-on-one basis and are customized for the client. We work with many industries including manufacturing, construction, value-added agriculture, food service, technology, SAAS, retail and more.

In 2017 the center saw 334 consulting clients and helped clients start 30 new businesses. Clients also obtained over $10.47 million in capital.

We are proud to share our client’s stories with you!

See how the SBDC has helped these entrepreneurs start and grow their businesses!

Urban Assets

The idea for Urban Assets started with a mission: focus on projects that add value to the Madison community either through urban infrastructure or expanding community services.

SBDC Client Urban Assets


Voted Madison’s Best Food Cart AND Best Mediterranean restaurant, Banzo has been a client of the SBDC from their inception. They have two food carts, a restaurant in a building they now own, and a wholesale business for their hummus.

All Parents on Deck

Sharon Billings realized that minority parents struggled with being involved with their children's schools. AllParentsonDeck was born and Sharon began to facilitate meetings and events to help teachers and parents communicate.

Hip City

Sherry Buechner of Hip City promotes independence by empowering little girls to carry their own items in a fun, easy, hands-free way - therefore easing the burden for mothers.

American Provenance

After making his own natural products he launched in May of 2015. Before he knew it, he employed eight people and stores and pharmacies across the state were carrying the products.

The Cooper's Tavern

In business for just over a year, its owners attribute their quick success in part to the UW-Madison Small Business Development Center (SBDC) courses they took before launching the business.

I am grateful for the Small Business Development Center and attribute the continued success of my retail business to the availability of such an important resource. When meeting new entrepreneurs I recommend using their services every time. Thank you SBDC for supporting and strengthening the Madison locally owned community."