Small Business Success Stories

The WI Small Business Development Center at UW-Madison works with hundreds of business each year. From start-ups to growing companies the SBDC assists clients as their businesses evolve. We work with individuals on business planning for start-ups, loan and financing preparation, management and operational issues as well as marketing and sales. The SBDC also offers no cost consultation, as well as non-credit courses.

“The people [at Octopi] are excellent, and offering staff growth opportunities keeps people here who are invested and want to learn and grow. I’m one of many who have had growth opportunities provided to me that benefit both me and the company.”

~Jesica Aranda, Human Resources Manager at Octopi and participant in SBDC group leadership training sessions

“Hearing, ‘You’ll figure it out; here’s what I’ve seen before,’ is such helpful insight from someone who knows what they’re talking about,” McDaniel says. “We’re passionate food people, and having Amy’s support to set our business up correctly has been a huge thing.”


~Sam McDaniel, CEO at Fortune Favors

See how the SBDC has helped these entrepreneurs start and grow their businesses - and support their leaders!

Jackpine Wakesurf

Creating and manufacturing wakesurf boards in the Madison area.

Present Not Perfect

Abbie Pabon and Emily Enstad combined their elementary education and art therapy experience together to create Present Not Perfect Play Company, a now-storefront that supports creative play through sensory play kits.

Fortune Favors

Madison-based company looks toward national expansion. After swift growth in first five years, Fortune Favors rebrands and expands

Miggy’s Bakes

Tempting baked goods in cheerful Middleton storefront.

Hands of the Hills

Beloved bead business lives on.

Lake City Counseling

Local therapy practice changes hands without a hitch

“[My SBDC consultant Amy is] emotionally tied to me and my success, and she’s very good at keeping me focused and on the right path. Amy is the voice of reason... One thing you lose when you leave the corporate world is your team, and the SBDC has almost become that for me.”

Kate Reithel, Mosquito Joe of Madison

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.