University of Wisconsin–Madison

Small Business Success Stories

The WI Small Business Development Center at UW-Madison works with hundreds of businesses each year. From start-ups to growing companies, the SBDC assists clients as their businesses evolve. We work with individuals on business planning for start-ups, loan and financing preparation, management and operational issues, as well as marketing and sales. The SBDC also offers no-cost consultations and non-credit courses.

Three people stand behind a large charcuterie table filled with meats, cheeses, fruits, vegetables, crackers, and dips. One person wears a "Tricky Foods" apron.

“Your first year in business, you think it’s about expressing yourself and creativity–the goal is not necessarily financial competence,” Merkel says. “But every six to twelve months, I wear a new hat. My current role as an owner, four years into the business, is finance and HR–those are the two biggest things I do–so I appreciate SBDC advice.”

–Therese Merkel, Owner of Tricky Foods

See how the SBDC has helped these entrepreneurs!

Prairie Rivet and Akey Manufacturing

Prairie Rivet and Akey Manufacturing Offer U.S.-based manufacturing solutions, leveraging SBA and SBDC resources to pursue onshoring opportunities

A person wearing a welding helmet with an American flag design and a green protective jacket welds metal, with bright sparks and blue light visible.
An orange 3D-printed object with the word "DEVELOP" sits on metal grates.

Develop LLC

Verona-based engineering company designs, manufactures, and integrates custom machines, robotics, and industrial products 

Flavor Temptations

Bringing Indian cuisine to home cooks and K-12 students

Sara Parthasarathy, CEO and co-founder of Flavor Temptations, stands in a modern kitchen holding a black "Flavor Temptations" tote bag. In front of her on the counter is a large display of Indian spices, recipe kits, and sauce jars.
A red outdoor sign displaying the business name, logo, and address at 2303 Pinehurst Drive, with parked cars and a warehouse building in the background.

Isthmus Eats

Isthmus Eats partners with local vendors on meal kit offerings

Weebleworld

Creating an inviting, delightful space for children, families, and staff

Front view of the Weebleworld Learning Academy building with light green siding, stone accents, business logo, and the number 1640 by the entrance.

“Hearing, ‘You’ll figure it out; here’s what I’ve seen before,’ is such helpful insight from someone who knows what they’re talking about,” McDaniel says. “We’re passionate food people, and having Amy’s support to set our business up correctly has been a huge thing.”

–Sam McDaniel, CEO at Fortune Favors

A person in a plaid shirt holds three stacked containers of Fortune Favors pecans, featuring The Classic, The Spicy, and The Everything Flavors.

The Wisconsin SBDC Network is a proud part of the Office of Business & Entrepreneurship within the Universities of Wisconsin.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

The Wisconsin SBDC at UW-Madison helps entrepreneurs succeed at any stage. We offer no-cost, confidential consulting and business education across a wide region, primarily serving Dane, Sauk, and Columbia counties. SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the US.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact us at sbdc@bus.wisc.edu or call (608) 263-2221.