University of Wisconsin–Madison

Small Business Success Stories

The WI Small Business Development Center at UW-Madison works with hundreds of business each year. From start-ups to growing companies the SBDC assists clients as their businesses evolve. We work with individuals on business planning for start-ups, loan and financing preparation, management and operational issues as well as marketing and sales. The SBDC also offers no cost consultation, as well as non-credit courses.


SBDC client Urban Asset Staff

“I don’t think we’d be where we are today without Michelle and the SBDC. Not only with her guidance but we’ve also taken advantage of their classes building skills in leadership, communication, HR and taxes.” Michelle and the SBDC have fostered steady, thoughtful growth in Urban Assets, Quinn said. The mentorship and the services focus on the big picture.

Melissa Huggins, Urban Assets

See how the SBDC has helped these entrepreneurs start and grow their businesses!

Revel Craft Bar

Just off Madison’s Capitol Square sits Revel, a craft bar whose patrons sip beverages and complete a selected craft project to take home. Popular for team-building outings, sorority gatherings, bridal showers, and birthday parties.

Sarah Van Dyke Revel Craft Bar

Green Clean Dry Ice Blasting LLC

Army Veteran John Schroeder launches contract cleaning business

John Schroeder Green Clean

Songflight Studios

“I am passionate about helping people find their voice and learn to be confident when communicating their story, and I specialize in helping people overcome performance anxiety.”

Amber Dilger

Jenie Gao Studios

Bringing together the creative and the logical is an important aspect of Gao’s practice and has been a core philosophy as she built her business in the arts.

Jenie Gao

Tony Trapp Remodeling, LLC

Interacting primarily with people who earned their living through skilled trades, would ultimately influence his choice of career path.

Tony Trapp, LLC


Supporting animal health by integrating veterinary acupuncture, Chinese herbal medicine and spinal care with the western medical care provided by your regular veterinarian.


“Whenever I feel myself stuck, I just email Linda and say, ‘Can we meet?’” Sharon says. “And she always finds a way to meet with me. She’s an expert at what she does and she’s imparted her wisdom onto me.”