Introduction to Financial Management

Note: The UW-Madison SBDC traditionally offers a more comprehensive financial management course in the fall semester. If you have some familiarity with financial records but need to better understand financial analysis/management, that course may be right for you.

Accounting is the language of business. Being conversant in this language means you have a better ability to proactively plan where your business is going and to work effectively with your accountant, bookkeeper, lenders, and other members of your entrepreneurial advisory team.  We consider business financial education to take place along a spectrum of learning – starting with recordkeeping/bookkeeping (accurately tracking your financial transactions), progressing to accounting (understanding how to read “the numbers,” interpret financial statements, identify trends, etc.), and culminating in financial management (taking an active role in the future planning of the direction of your business). This course focuses primarily on bookkeeping and the fundamentals of accounting.

Not sure which financial class is right for you? Check out our Introduction to vs. Intermediate Financial Management – Which is Right for You? page for a comparison of each.

Registration Fall 2024

Location: Online, Live virtual sessions via Zoom. Course link will be sent out shortly before the first session.

Time: LIVE VIRTUAL SESSIONS Dates & Times – all sessions take place from 4:00 pm – 5:45 pm CST

  • Monday, November 18, 2024 | Session 1 – Class introduction, recordkeeping, establishing strong accounting practices
  • Monday, November 25, 2024 | Session 2 – Financial Statements (overview) and the Income Statement/P&L
  • Monday, December 2, 2024 | Session 3 – Balance Sheet
  • Monday, December 9, 2024  | Session 4 – Cash Flow Management
  • Monday, December 16, 2024  | Session 5 – Beginning Financial Management

Course Fee: $259 (includes custom course workbook)

Registration Deadlines

Registration type Date Fee
Earlybird Earlybird closes: 11/4/2024 Earlybird Registration Fee: $234
Late Registration Late Registration begins: 11/13/2024 Late Registration Fee: $285
Course registration closes  11/17/2024

Registration coming soon for Fall 2024  or call 608-262-2451 to register. BONUS: Purchase 2 or more SBDC classes in a single transaction, and receive 10% off the registration fee using discount code SBDC10.

Registration & Cancellation policies

  • Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.
  • Cancelations at least 24 hours before the program begins will incur a $25 cancellation fee. Cancelations less than 24 hours before the start of the program will incur the full program fee. To cancel, call registration at 608-262-2451. Please note that in the case of a cancellation (by either the participant or the SBDC), participants can only be transferred one time into a new course.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at to request accommodations.

I thoroughly enjoyed the course and will be reviewing the materials multiple times for implementation into my business. I enjoyed the examples of calculations and would love to have more of those to work through together in class. I do plan to take the intermediate class to gain more understanding of finances.

Gina Patel, President and CEO, Patel Kwan Consultancy

[I gained] many new perspectives on how to analyze numbers; this will give me new ways to evaluate my business, and I feel more aware! [The class included] tons of great info - new and valuable to me is how to calculate breakeven; I found this very useful! The whole session was great!

Loved our presenters Kayta and Heather; you can tell there is passion in teaching accounting to others!

Ashley, Owner, ASHENJUGG

The course empowered me. I have the confidence now to do the business side of my small business. The materials matched my level of expertise (beginner) and supported me as I gained knowledge. Kayta and Heather knocked it out of the park in both content and delivery to adult learners. I loved the way Kayta made me feel ok with the level of knowledge I had. I thought the design of the course was perfect.

Expectations were high for participation; there was the right balance of lecture and break out rooms, and I loved the workbook! [It] felt very empowering to be able to answer the questions [in the workbook]. Heather was always attentive to us and made sure our questions were answered. Well done!!

Sharon Besser, Owner, Snapdragon and Sage Flower Farm

It was a big help to have a whole day on each of the 3 main financial documents. My key takeaways will be to take an action item to identify key financial ratios that will help keep us on track in the business as it changes over time.

Adam Schmidt - Midwest Solar Power

This course will help me manage my business and work more intelligently with my bookkeeper. I appreciate learning about the macro and micro insights that good financial management offers... [the instructors'] joint teaching style invited questions, and you treated each question with great respect and encouragement. You offered a safe space for learning finance no matter what level the student was at. Thank you... The recordings and workbook will be an outstanding help as I integrate the lessons into my business. Thank you for the obvious effort you made on and off the screen to create an easy to understand, comprehensive introduction to finance.

C Buffalo, Fourth Fire LLC, 2023 participant

I would highly recommend the course to other entrepreneurs, managers and leaders. I feel this gives them the ability to get a pulse of the business and will help them in decision making... an absolute value for money. I refreshed [my knowledge of] a lot of financial concepts and got a better understanding of the cost structure of my organization's products after this course.

Saransh Choudhury, Operations Manager and Continuous improvement Leader, Koerber Tissue North America

[I appreciated] getting a handle on some of the main terms that I need to really understand, such as reading a Balance Sheet and Profit and Loss [statement]... [I also] really loved that [the class] was recorded. The time didn't work for me, but I loved that I could watch it later.

Tara Williams, Pronto Spanish Services, 2022 participant

Both instructors were really personable, professional and enthusiastic. They were fun to spend time with. And they were really responsive to student comments in both chat and vocally. Workbook is well laid out for self-work.

Nick Wilkes - Devils Lake Climbing Guides, Isthmus Design, Nick Wilkes Photography, 2023 Participant

Meet the Instructor: Kayta Gruneberg

Kayta received her Bachelor of Business Administration in Accounting and Master of Accountancy from UW-Madison. Upon graduation she worked as a Postgraduate Technical Assistant at the Governmental Accounting Standards Board (GASB) in Norwalk, CT where she focused on drafting technical accounting memorandum pertaining to state and local government accounting standards. She then worked for Deloitte in their Mergers and Acquisitions group assisting clients with financial due diligence for both buy side and sell side transactions. She primarily worked with mid-sized private equity firms who focused on SAAS (software as a service) acquisitions. She recently started a new position as the Finance Manager at a Richmond, VA based nonprofit, ChildSavers, that provides trauma-informed mental health and child development services to children in Virginia.

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact us at or call (608) 263-2221.