Digital Marketing and Social Media Conference

In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take a time-out to learn more!

Flex Your Recruiting: How to Attract Talent and Improve Your Employer Brand Online (presented by: Terra Fletcher)

We love where we work and want to attract the best people to join our team. Yet, seven in ten employers struggle to find workers with the right technical skills and human capabilities. We know social media can help, but competing priorities and lack of focus often leave us with less-than-optimal recruiting results.

In this session, we’ll consider the core strategies for attracting talent through digital marketing and social media. We’ll start with reviewing your current employer brand. Then, we’ll fine-tune your Employer Value Proposition and learn actionable techniques for promoting your brand online. We’ll consider six topics job seekers are concerned about today and track your social media progress toward your goals. You’ll leave this session with a fresh talent attraction plan.

  1. Evaluate your current employer brand
  2. Learn to promote your employer brand online by leveraging your careers site, social media, mission and vision, values, benefits, and culture
  3. Track the progress of your employer branding efforts

The AI Advantage: Leveraging AI Technology for Marketing and Business Innovation (presented by: Eirik Rorvig, Dan Bertelson, Eric Townley)

Join us for an engaging 2-hour presentation designed for marketers and small business owners ready to explore AI. We’ll simplify AI basics and show how AI can transform your digital marketing efforts. The session includes practical uses, tips for AI integration in marketing, and AI Best Practices. Ideal for those seeking a digital edge, you’ll gain essential AI knowledge and tools for your business.

What You’ll Learn:

  • AI 101 Overview: We start with an overview of AI – its workings, significance, and its inevitable, transformative role in daily life.
  • Thinking in Prompts for AI Success: Learn to shift from conventional search methods to ‘prompt thinking’, a key strategy for effective AI interaction and results.
  • AI in Marketing: Discover essential AI tools with live demos, covering strategy, branding, web development, paid advertising, and organic content creation.
  • AI Best Practices: We’ll discuss ethical and responsible AI use, equipping you with the knowledge to implement AI in your business confidently.

Writing Your Story: How Your Business Narrative Can Build Your Team (presented by: Dave & Michael Neelsen)

In the competitive arena of talent acquisition, it can be difficult as a small business to grapple with the inability to match the salary and benefits packages of larger competitors. Yet this challenge paves the way for a unique opportunity: the power of authentic storytelling. In this session, Michael Neelsen and Dave Neelsen, co-founders of StoryFirst Media, will share how brand storytelling can transcend its traditional marketing role to become a key strategy in attracting talent. By leveraging the narrative of your business, small enterprises can draw candidates who are not just seeking employment, but who are eager to contribute to a shared vision and values.

Drawing on methods developed by DARPA, the Neelsens will offer a blueprint for creating a cohesive and genuine company story that resonates from leadership to the newest team members. This approach promises to attract individuals aligned with the business’ ethos, thereby enhancing recruitment outcomes. Attendees will gain practical insights into articulating your business narratives – positioning your small businesses as a desirable workplace for passionate and purpose-driven talent.

Not ready to hire? Don’t worry! The storytelling principles we’ll teach in this session can also be applied to your overall marketing strategy.

Understand, Prepare, and Update Your SEO for the Age of AI (presented by: Eagan Heath)

Dive into the dynamic world of SEO in the age of AI with “Understand, Prepare, and Update Your SEO for the Age of AI.”

You’re about to embark on an exciting journey that will transform the way you approach digital marketing.

Learn the secrets behind Google’s ranking algorithms and discover how to make your website stand out in the crowded digital space.

This session will empower you with strategies to leverage AI for enhancing your SEO, giving you a competitive edge. Whether you’re managing SEO single-handedly or part of a small team, you’ll gain practical insights and examples, like those from the speaker’s SEO agency and his online dog portrait company, showing exactly how to apply these strategies to your business.

Prepare to unlock the full potential of your online presence by integrating AI into your SEO tactics, ensuring your business not only keeps up but thrives in the ever-evolving digital landscape.

Registration

Location: Memorial Union, UW-Madison (note: the Wisconsin Union assigns event spaces on a day-of basis. Please check the Today in the Union (TITU) screens – or ask at the front desk – when you arrive for more information about class location.

Schedule: 8:30 am- 4:30 pm

Date: May 16, 2024

Course Fee: $309 (Includes boxed lunch)

Registration Deadlines

Registration type Date Fee
Earlybird Earlybird closes: 4/25/2024 Earlybird Registration Fee: $278.10
Late Registration Late Registration begins: 5/8/2024 Late Registration Fee: $339.90
Course registration closes 5/15/2024

Register here for Spring 2024 or call 608-262-2451 to register. BONUS: Place 2 or more paid leadership courses in your cart, and use discount code SBDC10 for 10% off. Classes must be purchased in the same transaction.

Registration & Cancellation policies

  • Payment will be required at time of registration. You must have either a credit card or valid UW-Madison funding string to be able to register.
  • We cannot guarantee that a meal can be provided for in-person participants registering less than 8 days prior to the event date.
  • Cancelations at least 24 hours before the program begins will incur a $25 cancellation fee. Cancelations less than 24 hours before the start of the program will incur the full program fee. To cancel, call registration at 608-262-2451. Please note that in the case of a cancellation (by either the participant or the SBDC), participants can only be transferred one time into a new course.

Disability Statement: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UW-Madison SBDC office at sbdc@bus.wisc.edu to request accommodations.

Learned so much and also gained confidence in my current strategies and inspiration for future ideas!

Sales & Marketing, Nutkrack

I learned so much, even as an intermediate social manager... The variety of topics was so great. I feel better equipped to take next steps across the board.

Content writer, Naviant (Fall 2021 attendee)

Every speaker was amazing.....I will be back

Samantha Burke, Universal Home Protection LLC

Such a wonderful day. Inspirational and informative.

Manager, Green Life Trading Co., 2023 participant

Each speaker took their ideas and introduced them at my level of understanding and provided simple, easy ideas and examples to implement... thank you for taking the fear out of marketing my business! I feel empowered to grow!

Justine Leo, Elbi Interiors, 2023 participant

The open conversations and ability to chat one-on-one with the presenters was amazing!

Marketing Specialist, UW Interdisciplinary Professional Programs, 2023 participant

The variety of topics made for a really fun day!

Marketing Specialist, UW E-Business Consortium, 2023 participant

Concise, good information that I can take home and continue to work on.

Randy, Cheers MKE

Presenters, Spring 2024

Session: Flex Your Recruiting: How to Attract Talent and Improve Your Employer Brand Online (presented by: Terra Fletcher)

Presenter: Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including “Flex Your Communication: 47 Tips for Every Day Success at Work,” “Flex the Freelance: An Unconventional Guide to Quit Your Day Job,” and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.

Session: The AI Advantage: Leveraging AI Technology for Marketing and Business Innovation

Presenter: Eirik Rorvig

The visionary founder of Think In Prompts, Eirik believes in harnessing AI’s potential through transformative education.

 

 

Presenter: Dan Bertelson

With years of experience in corporate training, Dan seeks to bridge the AI understanding gap to foster team creativity and efficiency.

 

 

Presenter: Eric Townley

Drawing from his vast marketing experience with top-tier companies, Eric ensures Think In Prompts offers actionable insights for real-world business challenges.

 

Flamingo Theory Marketing – https://flamingotheory.com/

Born to help businesses find and promote their individuality, Flamingo Theory is the premier full-service Madison-area Digital Marketing and Creative agency. ​From services like Email Marketing, Social Media Management, Search Engine Optimization (SEO), Paid Digital Advertising, Review Management, Branding, Strategy Development, PR, Website Production, and more, we have all the tools in the digital marketing toolbox to help your company’s online presence Stand Unique.

Think In Prompts – https://thinkinprompts.com

Think In Prompts is a technology education and training company dedicated to empowering corporate workforces. Recognizing the exponential growth and potential of AI tools in modern business, the company offers tailored programs designed to optimize the interface between human employees and artificial intelligence. Through immersive workshops, hands-on tutorials, and practical exercises, Think In Prompts helps teams harness the full potential of AI, ensuring businesses not only adapt to the AI-driven world but thrive in it.

In a world where efficiency is key, Think In Prompts, with its expertise in AI and corporate training, presents a transformative session for Wisconsin marketers and small business owners.

Session: Writing Your Story: How Your Business Narrative Can Build Your Team

Presenters: Dave & Michael Neelsen

Dave and Michael founded StoryFirst Media in a French Café in Austin, Texas in 2009.

Fueled by a great baguette, they discovered a common center in their work – storytelling.

Michael, a learned storyteller, and filmmaker developed his bona fides on the Universal Pictures back lot in Los Angeles as a graduate of the New York Film Academy, where he was selected one of the school’s most promising filmmakers. Since 2009, he’s worked with clients and collaborators in Los Angeles, Austin, Chicago, Madison, Milwaukee, and wherever the story takes him.

Dave’s career in one form or another has always centered in helping clients tell their stories.

He’s owned three businesses, worked in print and digital media communications, and in the agency world. It’s with this history and insights provided by clients for a need other than a features and benefits approach to marketing, that led to the founding of StoryFirst.

They’ve built a talented collective of professional collaborators from the worlds of marketing and filmmaking. Their clients sphere extends from international corporations to local firms in both B2B and B2C. In all relationships their knowledge of the principles and tools of storytelling serve to help their clients communicate more effectively to build connections with their audiences and to manage and grow their business.

When not telling brand stories for our clients, our craft turns to feature film projects. Our film Last Day at Lambeau in 2012 was distributed on PBS. Their real-life crime documentary, Beyond Human Nature, available on all major live stream services (iTunes, Amazon, etc.), and currently have the Documentary STRING THEORY: The Richard Davis Method, a doc on world renowned bassist Richard Davis in the 2024 film festival circuit.

Session: Understand, Prepare, and Update Your SEO for the Age of AI

Presenter: Eagan Heath

Eagan Heath
Eagan Heath has his portrait taken in Madison, Wisconsin on February 21, 2018.
Beth Skogen Photography – www.bethskogen.com

Eagan Heath is a digital marketing agency co-owner, partner, speaker, podcaster, and trainer. He helps clients and students grow company revenue through marketing strategy and by driving online traffic, leads, and sales. In 2024, he started a new partnership with Mark Hope called Asymmetric Marketing. Eagan and Mark combined their teams under one agency to provide more services and drive even better client results.

Previously, he:

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the University of Wisconsin System.
It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact us at sbdc@bus.wisc.edu or call (608) 263-2221.