975 University Ave.
Grainger Hall, Room 3260
Madison, WI 53706
For more than 10 years, Heather Ferguson has been helping professionals transition into new roles and build transferable skills. During her time working with the SOAR (new student orientation) program, Heather supported more than 75,000 students and families transitioning to UW-Madison. In that role, she established partnerships, organized program logistics, and created comprehensive leadership training for her 11-person staff. Heather has also worked with operations, marketing, recruitment, and more through her past roles with the UW-Madison Office of the Registrar, Dane County Farmers’ Market, Kishwaukee College, and through several media outlets.
In addition, Heather has presented on giving effective feedback, leadership, organizational operations, conflict transformation, and partnership development at the local, regional, and national levels and has taught university career and seminar courses. Heather has a B.A. in English and Journalism from Northern Illinois University and an M.S.Ed. in Higher Education from Western Illinois University.